JOAN
MUTHONI
ADMIN EXPERT | SOCIAL
MEDIA SPECIALIST
--
https://joanportforlio.my.canva.site/
SUMMARY
Results-driven professional with over 8 years of experience in sales, business development, social
media management, and administration. Proven ability to exceed sales targets, drive business growth,
and enhance brand visibility through strategic marketing initiatives. Skilled in team leadership, client
relationship management, and leveraging digital tools to achieve measurable results.
KEY SKILLS
Sales & Business Development: Proven ability to exceed sales targets, manage key accounts, and
drive revenue growth.
Client Relationship Management: expertise in building and nurturing client relationships to ensure
satisfaction and retention.
Social Media Management: skilled in creating and executing strategies across Facebook,
Instagram, TikTok, and LinkedIn, increasing engagement and brand awareness.
Content Creation: Proficient in Canva, Adobe Premiere Pro, and video editing tools to design
compelling marketing content.
Data-Driven Marketing: experienced in using tools like Google Analytics, Facebook Pixel, and
Hootsuite for campaign analysis.
Administrative Efficiency: Expert in managing schedules, document organization, and supporting
executive teams to optimize operations.
PROFESSIONAL EXPERIENCE
DIGITAL MARKETING & E-COMMERCE COORDINATOR (REMOTE)
1688.TECH China
JAN 2024- PRESENT
Managing 1688.Tech Kenya's digital marketing strategy, including content creation, social media
campaigns, and paid advertising.
Developing engaging social media content to drive customer engagement and increase brand awareness.
Handling customer inquiries across multiple online platforms, ensuring timely and effective responses.
Coordinating with the China-based warehouse team to facilitate seamless order processing and shipping.
Tracking and analyzing social media and e-commerce performance, optimizing strategies for better ROI.
Liaising with potential business partners and importers to establish collaborations and increase customer
reach.
CUSTOMER SERVICE REPRESENTATIVE (REMOTE)
KEYSH GRAPHICS
JAN 2021-MAY 2024
Provided virtual customer support, managing inquiries via email, social media, and live chat.
Assisted clients in placing orders and resolving product-related queries efficiently.
Managed social media engagement, responding to customer concerns and enhancing brand credibility.
Maintained organized records of customer interactions, ensuring smooth resolution of complaints.
Collaborated with the digital marketing team to improve customer engagement strategies.
PROFESSIONAL EXPERIENCES
SALES DEVELOPMENT SUPERVISOR & STORE MANAGER
SAFARICOM PLC UNDER HUAWEI MOBILE
FEB 2020- DEC 2020
Led a sales team that consistently exceeded monthly targets by 10%.
Managed store operations, reducing inventory discrepancies by 15%.
Improved operational efficiency by restructuring workflows, resulting in a 20% productivity
increase.
Delivered excellent customer service, achieving a 95% satisfaction rating.
ADMINISTRATIVE ASSISTANT & DIGITAL MARKETING
FANAKA REAL ESTATE
SEP 2019-JAN 2020
Spearheaded digital marketing campaigns that increased web traffic by 35% and lead conversions.
Managed customer inquiries, achieving a 97% satisfaction rate through efficient communication.
Improved document retrieval systems, cutting down access times by 40%.
Supported company events, ensuring seamless execution and logistics.
EDUCATION
DIPLOMA IN BUSINESS ADMINISTRATION
Mount Kenya University
2016 - 2018
CERTIFICATE OF COMPLETION – VIRTUAL ASSISTANT PROGRAM
ALX Africa
2024
CERTIFICATE IN COMPUTER PACKAGES
Lamu Technical
TOOLS & SOFTWARE PROFICIENCY
Social Media Tools: Hootsuite, Buffer, Sprout Social, Meta Business Suite.
Design Tools: Canva, Adobe Premiere Pro, CapCut, Adobe Express, Leornado AI.
Sales Tools: Salesforce, Zoho CRM.
Marketing Analytics: Google Analytics, Facebook Insights, Mailchimp.
Project Management: Trello, Asana, Slack.
Administrative Tools: MS Office Suite (Word, Excel, PowerPoint), Google Workspace.
CERTIFICATIONS & ACHIEVEMENTS
Employee of the Year—Transsion Holdings| 2022
Contributing Writer | University Newsletter| Mount Kenya University| 2017
REFEREES
Available upon request
2014