Jim Jackson

. Boynton Beach, FL. 33435 | - | - JI M JACK S ON PROFESSIONAL SUMMARY With a substantial background in web operations and a role as a Director of Digital Marketing, I am adept at steering technical initiatives that assist businesses in meeting and surpassing their objectives. Leveraging extensive experience across a range of sectors such as healthcare, entertainment, automotive, and retail, I bring to the table a profound understanding of multifaceted business frameworks. My skill set is grounded in the ability to demystify complex issues and lead initiatives that champion effective solutions. This encompasses a vast realm of expertise in SEO, content strategy, SEM, email marketing, social media marketing, and analytics. As a perceptive leader, I delve into understanding the intrinsic motivations of team members to foster a collaborative and productive work environment. An area where I particularly excel is in utilizing AI tools to innovate content creation and automate processes, enhancing productivity, and efficiency dynamically. I am attuned to the latest in AI technologies, employing them to streamline content workflows and consistently deliver high-quality output. Through strategic integration of AI-driven solutions, I optimize results, thereby steering projects to success with increased productivity and reduced time expenditure. ACCOMPLISHMENTS • Achieved a 73% customer retention rate across all franchises through the development and implementation of a personalized omnichannel strategy, leveraging retargeting, email marketing, and paid social ads, fortified by maintaining regular contact with customers. • Successfully led the migration of over 2500 Google Analytics properties to GA4, entailing a meticulous mapping of key macro and micro conversion events across web properties. Directed a developer team in creating tags and triggers utilizing Google Tag Manager. • Boosted revenue by internalizing programmatic advertising, a strategic shift that saved the organization over $600,000 in vendor costs. This move enhanced transparency into media purchases, fostered team upskilling, and secured control over first-party data. • Led a collaborative effort with the web team to improve site content, UX, and design, resulting in increased user engagement, a reduction in bounce rates on inventory pages by 18%, and a surge in lead form conversions on VDPs by 40%. . WORK HISTORY DIRECTOR OF DATA INSIGHTS AND ANALYTICS 11/2020 to current DealerOn Inc. (Remote) • Led the data governance initiative, partnering with a data steward to document the data footprint of each business unit, enhancing decision-making through reliable data. • Established a comprehensive data catalog that facilitated knowledge retention and mitigated risks associated with high turnover. • Implemented curation practices to secure data integrity and promote insightful business analyses based on sound data. • Led a proficient team of analysts in deriving actionable insights from business, marketing, and consumer data to enhance lead volume, marketing efficacy, and customer acquisition and retention. • Established best practices for digital reporting and analytics, fostering self-service analytics and streamlining the report request process; also defined KPIs across various digital teams to gauge performance effectively. • Designed automated, high-impact reports through Sisense for executive and individual contributors, enhancing insights into various functional areas both internally and externally. • Oversaw the analyst team’s workload throughout agile development cycles, emphasizing stakeholder transparency and strategic prioritization. • Facilitated the integration of website data into Google Analytics via Google Tag Manager, supporting website revamps and providing continual analysis and reporting. DIRECTOR OF DIGITAL MARKETING & DATA STRATEGY 06/2015 to 09/2020 Automotive Management Agency, West Palm Beach, FL • Managed internal digital marketing campaigns for over 200 dealerships, overseeing a budget of $13M annually across a range of channels including SEO, content creation, paid search, and more. • Collaborated with external vendors to enhance campaign components not handled in-house, ensuring seamless project management and execution. • Conducted diligent oversight of cross-platform ad campaigns, from initiation to optimization, ensuring goals were met and budgets maintained. • Facilitated kickoff, inflight, and post-mortem calls to align on creative direction, establish KPIs, and evaluate campaign performance, fostering a goal-oriented approach. . • Leveraged Google Analytics to monitor and achieve ROI and CPA targets while validating third-party source tracking. • Kept abreast of industry trends through research on new vendors and technology platforms, integrating findings to refine the digital marketing strategy. • Onboarded new campaign managers, providing training on workflow processes and systems to foster team development and efficiency. SEM ANALYST 03/2014 to 06/2015 AutoNation, Fort Lauderdale, FL SEO MANAGER 12/2011 to 12/2013 The Charter Group, Summerville, SC SEO MANAGER 12/2010 to 12/2011 Boca Home Care, Boca Raton, FL SEO ANALYST/PROJECT MANAGER 06/2008 to 12/2010 Combined Resources, Fort Lauderdale, FL INTERACTIVE PROJECT MANAGER 03/2002 to 06/2008 New Gen Broadcasting, Fort Lauderdale, Fl EDUCATION University of South Carolina at Salkehatchie, Walterboro, South Carolina Bachelor of Business Administration, Marketing