Jim Jackson

With over a decade and a half of hands-on experience as a Certified Google Analytics Professional, I don't just "analyze" data - I transform it into actionable strategies.

My expertise? Crafting perfect GA4 configurations, troubleshooting complex implementations, and harnessing the power of Google Tag Manager to capture those crucial custom website interactions. Additionally, I'm adept at utilizing analytics tools such as Looker, Tableau, Sisense, and Power BI to craft compelling visual stories from raw data.

🔍 𝐘𝐨𝐮𝐫 𝐃𝐚𝐭𝐚 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬, 𝐒𝐨𝐥𝐯𝐞𝐝

Struggling with data inconsistencies or integrating info from various sources? Finding it tough to decipher the success metrics of your campaigns? Require enhanced tracking parameters, incisive reports, or the ability to present campaign successes in an articulate manner to clients? Look no further.

𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 (𝗚𝗔𝟰):

• Universal Analytics Upgrades: Skilled in upgrading and transitioning to Universal Analytics for comprehensive web analytics.

• GA4 Implementations: Expertise in implementing and configuring Google Analytics 4 (GA4) for advanced analytics and user insights.

• Enhanced E-commerce Setup: Proficient in setting up enhanced e-commerce tracking in Google Analytics to analyze online shopping behavior.

• Goals and Events Configuration: Experienced in defining and configuring goals and events within Google Analytics to measure specific user actions.

• Cross-Domain Tracking: Knowledgeable about setting up cross-domain tracking to monitor user journeys across multiple websites.

• Filters Implementation: Capable of implementing data filters in Google Analytics to ensure data accuracy and relevancy.

𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗚𝗧𝗠):

• Installation, Upgrades, and Audits: Expert in setting up, upgrading, and conducting thorough audits of Google Tag Manager (GTM) for seamless data tracking.

• E-commerce Tracking: Proficient in implementing e-commerce tracking solutions within GTM to monitor online sales and transactions effectively.

• Event Tracking: Skilled in configuring event tracking within GTM to capture user interactions and engagement on websites or digital properties.

• Custom Dimensions & Metrics: Experienced in creating custom dimensions and metrics in GTM to tailor data collection and reporting to specific business needs.

• Data Layer Support: Capable of harnessing the power of data layers to enhance data accuracy and tracking capabilities in GTM setups. These projects have an hourly rate of $115.

• Server-Side Tracking: Knowledgeable about server-side tracking techniques for more advanced and precise data collection.

𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴:

• Facebook: Skilled in setting up and optimizing Facebook conversion tracking for advertising campaigns.

• Facebook Conversions API (CAPI): Proficient in integrating and utilizing Facebook Conversions API for precise conversion data.

• Google Ads: Experienced in configuring Google Ads conversion tracking to measure campaign success.

• Google Ads Enhanced Conversions: Knowledgeable about setting up enhanced conversion tracking for Google Ads.

• Bing Ads: Capable of implementing conversion tracking for Microsoft Advertising campaigns.

• Pinterest, TikTok, LinkedIn: Competent in setting up conversion tracking for various social media and advertising platforms.

𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 (𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗮𝘁𝗮 𝗦𝘁𝘂𝗱𝗶𝗼):

• Troubleshooting and Issue Resolution: Skilled in diagnosing and resolving issues in Google Data Studio and Looker reports and dashboards.

• Custom Dashboard Design: Proficient in designing custom dashboards in Data Studio and Looker for data visualization and reporting.

• Data Blending: Experienced in blending data from multiple sources to create comprehensive and insightful reports.

• Integration of 3rd Party Add-ons: Knowledgeable about integrating third-party tools like PowerMyAnalytics and SuperMetrics for enhanced reporting capabilities.

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:

• Google Analytics Audits: Experienced in conducting in-depth audits of Google Analytics setups to ensure data accuracy and effectiveness.

• Google Tag Manager Training: Capable of providing training and guidance on Google Tag Manager usage and best practices.

• Data Integrity Problem Solving: Skilled in identifying and resolving data integrity issues to ensure reliable analytics data.

• Identification and Definition of Analytic Strategies: Proficient in strategizing and defining analytics approaches aligned with business objectives.

• Exploration and Discovery of Google Analytics Goals and Events: Experienced in exploring and discovering meaningful goals and events in Google Analytics to drive insights and decision-making.