Jillian Stokes

Jillian Stokes --Oakland, NJ www.linkedin.com/in/jillianvoss-merchandiser SENIOR MERCHANDISE & CATEGORY MANAGER Strategic category and merchandising leader with 10+ years of experience driving growth across high-impact product verticals. Expert in category strategy, cross-functional execution, and data-backed decision-making to optimize assortment and drive customer satisfaction. Proven success in leading ecommerce initiatives across content, vendor partnerships, site merchandising, and campaign execution. Deep knowledge of digital retail dynamics and a passion for creating meaningful customer experiences in fast-moving environments. EXPERIENCE f Led campaign merchandising, promotional planning, and execution for retail accounts. Managed seasonal strategies from development briefs to post-launch reporting. • Partnered with Planning and Design teams to implement sales-driving strategies, resulting in $16M in Spring 2017 bookings. • Helped develop successful collections (No Side Effects, Cloud 9) that grew to represent over 50% of the Warner’s bra business. • Led and mentored Merchandising Coordinator, managed go sees and model bookings and Market Week readiness. • Contributed to launch of Lace Escape (Warner’s and Olga), securing over 330K units booked for Fall 2018. f Merchandiser PVH | Feb 2016-Oct 2020 f Lead Merchant between the global design team and regional teams for CKU Women’s Offprice business, ensuring product met speci ic merchandising strategy goals as well as revenue and gross margin targets. • Consolidated global feedback and translated data into uni ied merchandising recommendations, reducing inef iciencies and whitespace. • Partnered cross-functionally with Planning, Design, and Regional Merchants to ensure alignment on pricing, sell-through, and seasonal delivery. • Owned end to end merchandising timelines, managing key milestones from seasonal planning to post season recaps. • Collaborated directly with VP of Design and Chief Global Merchant to ensure creative integrity and revenue alignment. f Global Merchandiser Calvin Klein | Oct 2020-Nov 2021 f Led end to end digital merchandising and campaign strategies across key categories within the Digital Category Management team including Stationery & Gift, Kids, YA, Media, and Bargain. Drove omnichannel content execution and experience optimization. • Owned day to day operations and strategic roadmap for multiple categories, in luencing homepage visibility as well as enhancing landing pages and product pages. • Spearheaded content management and promotional strategy for third party retail (BN x Macy’s partnership), aligning campaign goals and visual execution. • Delivered performance insights through weekly reporting and data dashboards (Power BI, BNBI), in luencing go forward strategy for category expansion. • Managed holiday campaign assortments, partnering with Creative and Data teams to deliver engaging and data-backed content execution. • Led weekly cross functional meetings to streamline work lows and improve product page presentation and category navigation. f Sr. Digital Analyst Barnes & Noble | Nov 2021Mar 2025 Assistant Merchandiser PVH | Jan 2014-Feb 2016 Strategically planned future season styles, prints, and colors using trend data, sales insights, and competitive benchmarking. • Assisted in development of Warner’s top selling bra (No Side Effects UW Contour, $1.3M in sales volume). • Successfully recolored Warner’s top selling pant style (No Pinching No Problems Hipster), driving recurring sales and maintaining #1 rank in Dep/ Chain. • Oversaw seasonal calendars and improved workflow tracking with Smartsheet. • Authored visual planograms for stores to maximize product productivity. Merchandising Assistant PVH/Warnaco | Jan 2012Jan 2014 Partnered with off-price account manager to drive $7M Ross store business. • Developed new styles within target FOBs to match yearly style flow roadmaps. • Reduced outsourcing costs by designing prints in house using Adobe Illustrator. Assistant Merchandiser Delta Galil USA | May 2011Jan 2012 Managed styles and assortments for proprietary intimate apparel company. • Implemented improved organization of Pantone and Scotdic color library. • Compiled and sent Tech Packs; created bill of materials for each style. EDUCATION Bachelor of Arts, Fashion Merchandising, 2011 Minor: Business Administration Montclair State University, Montclair, NJ PROFESSIONAL SKILLS Site Merchandising | Digital Campaign Execution | Category Management | Analytics & Financial Reporting | Data-Driven Strategy | Cross-Functional Communication | Operational Execution | Assortment Planning | Go-to-Market Strategy | Power BI | BNBI | Smartsheet | PDM | Adobe Illustrator | Jira | XPC | 7th Online