Jillian Stokes

I'm a data-driven merchandising and ecommerce strategist with over 10 years of experience building impactful customer experiences across digital and retail channels. I specialize in category management, assortment optimization, and turning insights into action to drive growth and margin improvements.

Throughout my career, I've worked with both iconic brands and digital platforms, leading cross-functional initiatives, managing complex product launches, and using storytelling to bring data to life. My background spans fashion, retail, and publishing, with experience in both owned and third-party retail environments.

I'm passionate about working in fast-paced, collaborative environments where purpose and performance go hand-in-hand. Whether I'm optimizing a seasonal assortment or maintaining a reporting dashboard, I bring a balance of strategic thinking, creativity, and operational know-how to everything I do.