JENNIFER HEINRICH-|- | www.linkedin.com/in/jenniferheinrich530
PROFESSIONAL SUMMARY
Experienced, energetic and versatile team player with a background in event coordination and project management.
Responsible for forecasting, developing and managing event and project budgets. Skilled at preparing event mailings
lists, invitations, controlling spend and managing client and vendor relationships. Track record of collaborating with
and leading a wide range of creative and event planning teams. Accustomed to working in fast-paced, deadline-driven
environments. Ability to step into a role and take the reins.
Core competencies:
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Logistical coordination
Budgeting expertise
Vendor management, selection and coordination
Events follow up; including pre- and post-event analysis
Tracking, documentation and oversight of expenses, contracts, licenses and permits
Highly developed organizational, verbal and written skills
Ability to adapt and course-correct on the fly
EDUCATION
PCMA – Presently pursing DES Digital Event Strategist Certification - February 2021
New Jersey City University – June 1993, Bachelor of Fine Arts in Advertising and Graphic Art
PROFESSIONAL EXPERIENCE
SOCIAL MEDIA MANAGER & EVENTS LEAD – We Adore You, Terribly Good Music, Pro Bono Position
November 2020 – Present | New York, NY
• Pro Bono position.
• Responsible for planning, implementing, managing and monitoring “We Adore You” Social Media strategy in
order to increase brand awareness, improve marketing efforts and increase membership.
TEAM LEAD & EVENT COORDINATOR – We Need You 2020 Campaign, Terribly Good Music, Pro Bono Position
September 2020 – November 2020 | New York, NY
• Planning publicity strategies and campaigns, writing and producing presentations and press releases.
• Dealing with enquiries from the public, the press, and related organizations.
• Organizing and attending promotional events such as pop-up music performances.
• Designed "We Need You" logo.
• Design, build, update and maintain Facebook, Twitter, Instagram, TikTok, and YouTube pages.
• Craft and maintain other on-line marketing and social media as needed.
• Secured an interview with CBS News New York: https://youtu.be/0_ncSJ7850k
EVENT & SPECIAL PROJECT MANAGER – Diversity in Wine and Spirits, Pro Bono Position
June 2020 – September 2020 | New York, NY
• Work closely with the Executive Director and Director of Operations in evaluating potential sponsored event
opportunities, as well as developing brand new virtual and physical experiences with partner marketing and
customer marketing.
• Coordinate and execute of webinars and virtual events including sponsored events and customer enablement
events.
• Manage the communications, event marketing project planner, budget and internal resources.
EVENT MANAGER – Nuveen, Marketing Programs and Events
March 2019 – February 2020 | New York, NY
• Support lead event manager on all event logistics including planning, sourcing and selection, pre-event
communications, travel and onsite execution, event flow and follow-up activities post-event.
• Sourcing venues for conferences, seminars, meetings and corporate dinners.
• Work with travel agency to schedule hotel and airfare reservation and manage process.
• Responsible for pre- and post- event communications.
• Test and proof event sites prior to client testing.
• Travel for client-specific events to manage onsite registration and reporting; travel related and event
application questions.
• Coordinate and manage venue reservations and setup, food and beverage needs, audiovisual equipment,
order event signage and ensure appropriate decor (florals, linens, color schemes, etc.)
• Maintain up-to-date databases of dining venues, event venues, entertainment and meeting spaces.
• Create invitations through CVENT and PARDOT, manage registration throughout the event lifecycle.
• Answer attendee calls and emails: provide excellent, personalized customer service and backup support for all
events as part of the team.
SKILLS
Cvent
Hootsuite
Asana
Wrike
Pardot
Airtable
Wix
Adobe Photoshop
Graphic Design
Constant Contact
Social Media
Platforms
Google Trends
Google Docs
Keyhole
Social Rank
Photography
Schedule
Management
Database
Management
Microsoft
PowerPoint
Microsoft Excel
Microsoft Word
Microsoft Outlook
COMMUNITY
LES Revel Run 5K
Event Planner
Volunteer April
2018 – 2019
AWARDS
NYC Service
Mayoral
Recognition
Program Volunteer
Honoree Award for
my dedication to my
position at the
Lighthouse Guild for
2018.
JENNIFER HEINRICH-|- | www.linkedin.com/in/jenniferheinrich530
PROFESSIONAL EXPERIENCE (continued)
• Manage sponsorship programs and ticket allocation process.
• Coordinate and collaborate with marketing teams on event related deliverables, marketing material,
giveaways.
• Process and track expense reimbursement for all event related charges.
• Build relationships with colleagues across channels to promote “One Team” values.
• Build presentations, report on events program performance.
• Provide onsite support, assist with ad hoc requests and administrative tasks for all event types as needed as
part of the team.
• Travel for on-site event management.
• Create and compile post event surveys.
SPECIAL EVENT PROJECT ASSISTANT - Lighthouse Guild
April 2017 – February 2019 | New York, NY
• Plan and execute new recreational events for 200 students and senior citizens; coordinating with corporate
citizenship programs including Goldman Sachs, AB Bernstein, Moody’s Corporation and PIMCO Foundation;
increasing student and senior enrollment.
• Created a prospective corporate and foundation donors list from scratch that was successful for securing the
2018 corporate citizenship program events that will be including Weil, Gotshal & Manges, Nielsen, JPMorgan
Chase, AIG and Oracle.
• Liaise with partners and Lighthouse Guild leadership to determine event program requirements.
• Responsible for the development and fulfillment of event budgets.
• Manage Lighthouse Guild’s Volunteer Facebook page with scheduled events; updating photography leading
to increased volunteer engagement.
• Develop new relationships with corporate responsibility programs to ensure continuity of events.
• Specialize in event logistics for people with disabilities, including those with severe visual impairments.
• Provide training to corporate team and interns to address the needs of event attendees.
• Develop a database using Microsoft Excel spreadsheets for budgeting purposes.
• Manage in-kind donations for our annual holiday gift drive.
• Coordinate floor plans, generate staffing plans, and create event quotes and run-of-shows.
• Prepare post event reports to analyze outcomes.
Event Highlights: Fox News at 5 Featured “Spa Day 2018” for their New York Minute
https://youtu.be/hoCz0DRAFOg.
PROJECT COORDINATOR – Big Apple Scoops LLC
September 2015 – April 2017 | New York, NY
• Plan and manage reconfiguration and relocation projects.
• Coordinate and correspond with members, realtors and consultants, organizing meetings.
• Draft contracts, proposals and cost estimates, preparing and distributing correspondences and forms.
• Preparation of reports, spreadsheets and presentations.
• Manage contacts database, digital documents.
• Maintain Company filing system and all office supplies.
SPECIAL EVENT COORDINATOR - Self-Employed
May 2010 – September 2015 | New York, NY
• Provided expertise in design and production coordination for major fashion industry events including runway
shows, store openings and VIP parties to fulfill business and operational requirements of world-renowned
designers.
• Led assistant staff members to orchestrate activities on time and within budget.
• Performed pre-event planning, on-site coordination, venue set-up and entrance management.
• Designed and developed gift bags in alignment with branding objectives.
• Collaborated with all key stakeholders from public relations and marketing professionals to creative directors
and hair, makeup and wardrobe stylists.
Key Accounts:
Lacoste – Collection Runway Show, Mercedes-Benz Fashion Week (Bureau Betak)
Agent Provocateur – Madison Avenue Store Opening Event (Palmer Schwartz Agency)
Wes Gordon Static Presentation – Mercedes-Benz Fashion Week (Palmer Schwartz Agency)
Lanvin for H&M – Collection Launch, Cocktail, Runway & Popup Show (Bureau Betak)
Tom Ford – Womenswear Collection Private Runway Show (Yuna Park Charles)
Diane Von Furstenberg – Collection Runway, Mercedes-Benz Fashion Week (Yuna Park Charles)
Jones New York – “Empowering Your Confidence” Ad Campaign Photo Shoot (Yuna Park Charles)
Christian Dior – Resort Collection Runway Show (Yuna Park Charles)
Private fundraiser at Capitale featuring Donna Karan and Michael Capponi Events
