Javier Aranda Serralbo

javier aranda serralbo Consumer Psychologist & Digital Marketing Strategy Consultant - - LinkedIn Profile Upwork Profile EMPLOYMENT Country Advisor remote Feb 18-DEC 18 Wordpress.com (Automattic) • • • • Development of a go-to-market plan for Spain. Product localisation and optimisation for the Spanish market Social media and PPC analysis and optimisation Guiding designers and developers to create ad-hoc adverts and landing pages for social media and marketing campaigns. cONSUMER uPWORK FREELANCER PSYCHOLOGIST & DIGITAL 61 projects succesfully completed for 19 companies. Top rated freelancer with 100% job MARKETING strategist success. Main responsibilities: Business & Brand Development, Digital Strategy Development 10 cOUNTRIES 18 CITIES- & Implementation. Highlights: • CDKeys.com: Creation of new website UX/UI and content (to be launched Q2 2018). Google Adwords Management: Total revenue Sept-Jan increased by 123% from €2.2m to €5.1m. Transactions increased by 113%, bounce rate went down from 54% to 43%, clicks increased by 75%. Average monthly budget €70k, 41 search campaigns and 15 shopping campaigns in a total of 13 countries. • CodeFirst.co.uk: Research, branding and concept development, website UX/UI development, SEO optimisation, content creation and implementation. data insights analyst yahoo! uk london- buyer & copywriter london 2010 Managing a database of 120k and advising AMs from the EU and MENA about best practices to target different user profiles using the company targeting platform. buyagift Introducing and developing the Buyagift website in the Spanish Market • Negotiation with suppliers • Market research • Copywriting and proofing market research london 2010 conference manager london 2010 IPSoS MORI Gathering quantitative and qualitative B2B and B2C information via telephone Mergermarket, a Financial Times group company Contacting and researching companies to promote and sell tickets to M&A events in Europe product manager madrid 2009 cofrevip Carrying out business and market analysis and brand development • Business Planning • Social Media • Copywriting EDUCATION consumer psychology Msc - london 2011-12 Marketing MSC - Madrid 2007-09 Business bSC - seville 2003-07 hr management bSC - seville 2003-07 London metropolitan university Awarded with Distinction Rey Juan Carlos university pablo de olavide university pablo de olavide university publications Right to Oblivion The Dog Bowl Theory of Leadership A book about advertising and privacy on the Internet and how companies can utilise online data Published in a business journal, this article considers leadership from the follower’s point of view