Javier Aranda Serralbo

I define the steps your company needs to follow in order to achieve your goals. I analyse your market, products and services, creating a future-proof strategy and brand image that engages with your target consumer.

I am a freelance consumer psychologist with over 10 years of experience in the marketing world. Within my professional experience, I have worked as a country advisor for WordPress.com (Automattic), data insight analyst for Yahoo!, AdWords manager and digital consultant for CDKeys.com, marketing advisor for Medtronic, conference manager for The Financial Times Group, market researcher for Ipsos Mori, buyer and copywriter for Buyagift.com and product manager for CofreVip.

I have an MSc in Consumer Psychology, MSc in Marketing Research, BSc Business and BSc HR Management and Labour Law, as well as Google Adwords, SEO-SEM and Community Manager qualifications. 

As my client, you will have access to my extensive knowledge of branding and consumer behaviour to:

-Hone your website with usability techniques that create a better experience for your online customers 

-Improve your Adwords Campaign and increase your CTR and ROI.

-Redefine your brand image to emotionally engage with your customers and boost their loyalty

-Enhance your web content by using SEO techniques and copy that is more attractive to your visitors

-Manage your marketing strategy to follow a step-by-step route to successfully launch your product/services

-Execute market research that can tell you who are the right target consumers for your product/services

-Nurture your projects with an organized and professional mindset, always delivering to the highest standards

-On-demand translations from English into Spanish, excellent copywriting skills and an eagle eye for proofreading

-Work with attention to detail, creativity and out-of-the-box thinking to achieve your goals