Jason Samose

Jason Samose - | Thousand Oaks, CA 91360 |-| Linkedin.com/in/jasonsamose/ Business Development | Strategic Partnerships | GTM Strategy | Relationship-Driven Growth | Market Expansion | Enterprise Sales Versatile business development leader with 15+ years of experience scaling revenue, driving GTM strategy, and building high-value partnerships for SaaS/tech-enabled companies. Specializes in launching new products, penetrating territories, and crafting tailored outreach strategies that align complex enterprise needs with consultative solutions. Trusted by founders and executives for relationship-first selling, cross-functional collaboration, and strategic account development that unlock long-term growth. Key Skills: Go-to-Market (GTM) Execution, Lead Generation & Pipeline Management, CRM Optimization (HubSpot, Salesforce), Consultative Selling, B2B SaaS Sales, Market Research & Segmentation, Channel Development, Customer-Centric Messaging, Sales Enablement, Account-Based Marketing (ABM), Cross-Functional Leadership, Framework Design, MS Office Suite Professional Experience Head of Business Development, Multiple Clients 01/2024 – Present Served as a Business Development Consultant supporting multiple international and U.S.-based clients in the tech-driven sector. Led market research, strategic outreach, and relationship-building efforts to identify and engage prospective corporate partners, aligning value propositions with client goals across varied industries and business models. Clients included Skynamic USA and BairesDev. Built strategic B2B pipelines by sourcing qualified leads through LinkedIn and industry conferences; positioned client’s aerial cinematography solutions to travel, tourism, and manufacturing sectors, enhancing brand visibility across U.S. markets. Represented global client teams at U.S. events to cultivate executive relationships and convert in-person engagement into qualified leads.. Established new client engagement strategies by aligning target customers with tailored value propositions; performed opportunity analysis to refine messaging based on industry-specific storytelling needs and service differentiators. Strengthened nearshore outsourcing outreach by leveraging deep IT network insights; guided BairesDev in positioning Latin American tech talent for U.S. project augmentation, contributing to early-stage pipeline traction. Optimized market prospecting through a repeatable client research workflow; assessed customer pain points and synchronized outreach tactics to maximize consultative selling outcomes. Business Development Director, Sinwaves (dba LYT)01/2022 – 12/2023 Spearheaded GTM strategy and business development for an early-stage SaaS startup delivering mobility solutions across U.S. Cultivated strategic partnerships, coordinated cross-functional sales enablement, and served as the primary liaison between engineering, marketing, and external partners to drive solution design, stakeholder engagement, and new market entry. Accelerated market entry for an emerging SaaS mobility platform by executing a relationship-first GTM strategy, synthesizing product education, stakeholder mapping, and trust-building to unlock new segments. Secured $200K+ in new business through a multi-stakeholder pilot launch, aligning solution requirements across technical and operational teams to deliver a unified, scalable deployment for fleet and infrastructure integration. Unlocked $1M+ expansion potential by pivoting a misaligned lead into a strategic pilot, realigning product fit through stakeholder mapping, custom onboarding, and cross-departmental engagement within a high-growth transit agency. Expanded regional footprint by activating a referral-driven outreach model, converting industry event relationships and partner networks into active sales opportunities across three metro markets. Increased sales velocity and pipeline visibility by introducing CRM-driven workflows, leveraging HubSpot to segment leads, track engagement, and personalize outreach for over 100 agency prospects. Enabled rapid product iteration by channelling client feedback into solution development, partnering with engineering to ensure integrations with legacy systems and support for evolving market demands. Improved positioning and brand awareness for a zero-budget startup by partnering with marketing to refine messaging, providing voice-of-customer insights to sharpen value proposition and educate underserved mobility segments. Enhanced brand visibility and demand generation by shaping GTM messaging, providing customer-backed insights to refine positioning and engage underserved mobility buyers without a formal marketing budget. Business Development Director, HAAS Alert11/2017 – 01/2022 Directed go-to-market efforts and full-cycle business development for a SaaS startup, spearheading outreach to public and private sector partners across regional markets. Managed lead generation, sales pipeline strategy, and partnership development independently in a lean, founder-led organization with national reach; functioned both as sales and marketing lead. Drove 25% increase in fleet adoption through a targeted GTM strategy, cultivating relationships targeting 30K+ accounts and executing multichannel outbound campaigns to penetrate high-priority segments. Boosted CRM efficiency by customizing and scaling HubSpot workflows, enabling automated lead nurturing, real-time deal tracking, and improved pipeline visibility across the sales lifecycle. Maximized customer acquisition in untapped markets by launching outbound campaigns, leveraging LinkedIn, email, and cold calling to convert early adopters through personalized, consultative selling. Established brand credibility by representing the startup at high-impact industry events, leveraging in-person engagement to forge executive relationships and gather intelligence for market positioning. Closed high-value SaaS contracts from scratch by building GTM messaging and value propositions, partnering with founders to define product-market fit and create scalable outreach frameworks for long-term growth. Business Development Manager, SIGFOX11/2016 – 10/2017 Oversaw GTM strategy for a France-based IoT connectivity provider entering the U.S. market, focusing on Smart City initiatives and enterprise adoption. Led national business development targeting innovation leaders across metropolitan regions, shaping market strategy and driving high-level engagement; adapted product-market fit to U.S. enterprise use cases. Accelerated U.S. market entry by leading GTM strategy execution, partnering with executive leadership to localize messaging, segment targets, and align channel tactics with enterprise buying behaviors. Increased brand visibility and qualified pipeline growth by representing the company at major tech and infrastructure events, building executive-level relationships and identifying partnership opportunities across key metropolitan markets. Enterprise Account Director, UIEvolution (now Xevo, Inc.)08/2015 – 10/2016 Led enterprise SaaS sales targeting high-profile clients in telecom and hospitality sectors. Managed full sales lifecycle, including contract negotiation, solution customization, and onboarding. Built strategic partnerships to support long-term product integration. Sales Director, RMG Networks, Inc.11/2014 – 07/2015 Drove digital advertising sales across media networks spanning inflight, executive club, and office environments. Consulted with agencies and direct clients to position partner assets as premium advertising opportunities. Managed major accounts. Director of Sales, SendtoNews Video, Inc.03/2014 – 11/2014 Executed GTM strategy for a sports video SaaS platform expanding into the U.S. digital advertising market. Built and managed a distribution network of media outlets while engaging advertisers. Positioned premium video inventory across major sports leagues. Director of Sales, Dominion Enterprises (Dominion Digital Media)03/2013 – 03/2014 Launched west coast presence for a digital media division within a legacy publishing company. Developed and pitched digital marketing solutions grounded in market insights and data analysis. Directed client engagement across a diverse owned media portfolio. National Account Director, Move, Inc. (REALTOR.com)07/2011 – 03/2013 #1 contributor nationwide at 115% of sales quota in 2012 ($2.5M); President's Club. Account Executive, Media Sales, Demand Media, Inc. (now Leaf Group, Inc.)05/2007 – 07/2011 #1 rep nationwide at 250% of goal ($1.8M) in 2010 in advance of Q1 2011 IPO. Education Bachelor of Arts, Psychology, Duke University, Durham, North Carolina