Janine Du Toit

Janine Du Toit 1810 Seminole Road, Norton Shores, Michigan, 49441 (Currently in Ontario, Canada-- Objective Strategic and results-driven Marketing Operations Director with over 12 years of experience optimizing marketing processes, leading Account-Based Marketing (ABM) strategies, and implementing automation to drive revenue growth and efficiency. Expert in email marketing strategy and execution, with a strong focus on A/B testing to continuously improve engagement and conversion rates. Skilled in leveraging modern MarTech to streamline workflows, enhance lead generation, and deliver measurable, data-driven results. Career Overview & Accomplishments ●​ 12+ years of specialized experience in Marketing Operations and Digital Marketing, with a focus on automation and email marketing. ●​ Proven success in optimizing email and sales automation processes for increased effectiveness ●​ Reporting, testing, analyzing, and administering marketing operations ●​ Successfully established and scaled end-to-end ABM automation, driving over $1M in ABM sales in 2023. ●​ Accomplished a 100% achievement of the ABM lead acquisition goal for 2022, 2023 and 91% for 2024. ●​ Optimized email marketing automation and sales workflows, improving campaign performance and efficiency. ●​ Facilitated the seamless transition from in-person to online events in 2020 ●​ Contributed to a 10% increase in sales in 2021 and a substantial 25% increase in subscribers Experience ●​ Marketing Automation ●​ Campaign & AB testing ●​ Self-Starter & Organized ●​ Team player ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ Campaign performance tracking Help drive revenue for sales Automate the email marketing process Results-oriented Deadline-oriented Spreadsheet development Microsoft Office proficiency Excel spreadsheets Junior team management Proficient in CRM Systems ABM automation ●​ Meticulous attention to detail ●​ Effective communicator ●​ Passionate about learning & using new technologies ●​ Positive attitude ●​ Dedicated team player ●​ Unsurpassed work ethic ●​ Schedule management ●​ Meeting planning ●​ Lead generation ●​ Marketing Automation Expertise Work History Marketing Operations Expertise Marketing Operations Director (June 2022 - October 2024) Customers.ai Spearheading marketing operations with a focus on outbound and ABM strategies. Overseeing campaign and AB testing, performance tracking, and revenue-driving initiatives. Email and event automation. Marketing Operations Manager Growth Blazers (April 2021 - Present) Marketing automation expert overseeing the operations of all marketing projects. Lead and revenue generation and event automation. Marketing Manager Growth Marketing Conference (June 2016 - March 2020) Marketing automation expert overseeing the operations of all marketing projects. Lead and revenue generation and event automation. Marketing Automation Associate PandaDoc (June 2014 - November 2014) Managed both inbound and outbound marketing campaigns to generate new business and to support partners and sales teams. Prospecting and Sales Operations Uberconference (Sept 2013 - Jan 2014) Recruiting and seeking out new customers as well as Sales Data Remediation. Automation Software Associate Appeal Funding Partners (Nov 2011 - Dec 2023) Managed outbound marketing campaigns to generate new business. Data Remediation. Website and blog post updates. CRM management. Education ●​ Professional Diploma in Digital Marketing - Digital Marketing Institute (2018 - 2019) References Virginia Nussey - -​ (Customers.ai)​​ ​ ​ ​ Sabrina Gonzales - -​ (Growth Blazers)​ ​ ​ ​ ​ ​ ​ Casie Gillette - (Customers.ai) ​ ​ ​ ​ Adam Metz - (PandaDoc + Uberconference)