Janine Du Toit

With 17 years of experience in the marketing industry, I’ve built a career around driving growth through strategic, data-backed initiatives. I’ve partnered with leading organizations like UberConference, PandaDoc, The San Francisco Marathon, Growth Marketing Conference, Growth Blazers, Customers.ai, and many more—helping them scale, optimize, and connect with their audiences in meaningful ways.

My core strengths lie in marketing automation, email marketing, and account-based marketing (ABM):

• Marketing Automation: I design and implement automated workflows that align with the buyer’s journey, reduce manual effort, and ensure timely, personalized communication at scale. From lead scoring and segmentation to multi-channel automation using platforms like HubSpot, Marketo, ActiveCampaign, and others, I focus on building systems that drive conversion and efficiency.
• Email Marketing: I create high-performing email campaigns that go beyond just open rates—focusing on engagement, retention, and revenue impact. Whether it’s nurturing leads, onboarding new customers, or reactivating dormant users, I specialize in writing and executing email strategies that resonate and convert.
• Account-Based Marketing (ABM): I’ve led targeted ABM campaigns that align marketing and sales to focus on high-value accounts. From personalized outreach to coordinated multi-touch campaigns, I use a mix of data intelligence, content personalization, and cross-channel tactics to influence decision-makers and accelerate deal cycles.

I bring a blend of strategic thinking and hands-on execution, backed by years of experience across diverse industries and teams. Whether it's building scalable funnels or orchestrating complex ABM initiatives, I’m passionate about delivering results and constantly evolving with the ever-changing marketing landscape.