CURRICULUM VITAE
JANIKE JANINE BROUGH
Address: Randburg, Johannesburg
Contact Number:-
Email:-
Marketing / Call Centre Manager
PROFESSIONAL PROFILE
Janike Janine Brough is a seasoned professional with 9+ years of experience in both marketing and customer
service management. Her unique blend of expertise allows her to bridge the gap between brand promotion and
client satisfaction, building cohesive strategies that drive business growth. Her analytical approach combined with
her deep understanding of consumer needs, has consistently delivered improved loyalty and increased revenue
for her employers.
As Marketing, Bookings, Events & Call Centre Manager, Janike oversees large group reservations across multiple
branches and locations, leading a team of agents. She has optimised booking procedures, established a specialised
call centre for events, and expanded operations to several regions beyond Gauteng. Her role encompasses
creating client interaction processes, developing advertising materials, managing social media content, and
overseeing the company's new website launch. Her collaboration with mall managers has resulted in successful
campaigns, enhancing industry presence.
Janike holds a Bachelor of Technology in Marketing and a National Diploma in Marketing from the University of
Johannesburg. Her commitment to continuous learning and ability to adapt to rapidly changing sector conditions
make her an invaluable asset to any organisation looking to strengthen its market position while maintaining
exceptional customer relations.
Targeted Roles: Marketing Manager | Customer Service Manager
Professional Affiliations: Member, University of Johannesburg Alumni | Member, Royal Academy of Music
CAREER HIGHLIGHTS
PROFESSIONAL EXPERIENCE
The Fun Company | Cracker Zac’s
August 2022 to Date
Marketing, Bookings, Events & Call Centre Manager
- Oversees large group reservations and exclusive bookings at 10 branches and
2 locations of Cracker Zac’s, ensures thorough documentation and approval
for major launch events, and offers comprehensive support.
- Manages a team of 3 call centre agents, enforcing consistent procedures,
maintaining effective communication, and ensuring efficient processing.
- Produces reports on booking volumes and on call centre performance.
- Confirms bookings and payment confirmations, ensuring prompt daily
responses to queries.
- Develops processes, scripts, FAQ documents, and informational emails to
ensure customer interactions are engaging, professional, and enjoyable.
- Designs signage, menus, and notices. Organises and manages a nationwide
photoshoot for all branches.
- Books photo and video shoots for interested parties and coordinates
influencer bookings.
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The Fun Company | Cracker Zac’s:
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Streamlined the booking process
by revising collateral, including
enhancing invoicing details and
optimising dropdown menus,
resulting in greater efficiency
and accuracy, Ongoing.
Established and developed a call
centre dedicated to handling
inquiries and event bookings.
Recruited and managed staff,
delivered comprehensive
training programs, and closely
collaborated with the operations
team to ensure seamless
integration and efficiency,
Ongoing.
- Reviews, distributes, and supports social media content for Instagram and
Facebook. Creates TikTok content by planning and implementing interactive
staff challenges.
- Partners with marketing managers across malls and shopping centres to plan
and implement campaign concepts. Secures necessary approvals and works
with a design agency to produce store collateral.
- Oversees the creation and launch of the company's new website.
- Implements disciplinary actions for performance issues, assesses CVs to
identify top call centre candidates, and creates job descriptions.
Docs in All
March 2021 to July 2022
Client Liaison & Project Coordinator
- Drafted briefing emails, company introductions, and inquiries.
- Prepared and submitted documents to the master's office for matters related
to deceased estates, resolutions, trust registrations, and trustee changes.
- Filed necessary documents for SARS, Non-Profit Organisations, and Public
Beneficiary Officer registrations.
- Oversaw company finances, expenses, and invoicing.
- Collected client work, verified document accuracy, provided proof of
submission and filed documents.
- Delivered completed work, updated clients on feedback received, and
informed them of project status.
Bidfood
September 2018 to February 2021
Digital Marketing Coordinator
- Headed competition campaign design and execution, compiling a
terms/conditions document, and designing a banner outlining competition
requirements whilst ensuring alignment with execution capabilities.
- Selected competition qualifiers and forwarded them to the designated
manager for the random draw.
- Instructed the designer to produce a winner announcement banner,
incorporated the winners’ details, and sent it to the appropriate manager for
customer notification. Ensured that prizes were delivered and confirmed
receipt by winners.
- Managed email campaigns by creating briefs, extracting and scheduling data,
reviewing test emails, and generating weekly performance reports.
- Prepared weekly update briefs for 4 websites, reviewed test pages for link
functionality and spelling errors, and confirmed correct page loading on
launch day.
- Managed Digital Supplier Advertising by coordinating with suppliers on
campaign preferences, checking availability, and outlining various banner
options. Ensured adequate stock across all branches for campaign execution.
- Reviewed and approved all artwork to ensure it met quality standards and
aligned with the branding guidelines before final production.
- Created a job bag and assigned team members on Chase, in addition to
developing and sending a cost estimate for supplier approval.
- Updated the digital advertising booking calendar and confirmed booking via
email.
- Submitted billing documents and generated campaign reports for suppliers
following the campaign's completion.
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Expanded the bookings process
from Gauteng to include KZN,
Mpumalanga, Polokwane, and
Vanderbijlpark, significantly
broadening regional reach and
increasing market presence,
Ongoing.
Docs in All:
- Streamlined workflow, project
management, and
communication processes,
significantly improving
effectiveness and efficiency
while maintaining exceptional
customer service, 2021.
- Designed and implemented a
new company logo, email
signature, and letterhead, and
developed a comprehensive
company profile, increasing
client case and revenue whilst
boosting brand image, 2021.
- Transitioned business operations
to Office 365, ensuring reliable
cloud backup and improved data
security, 2021.
Bidfood:
- Accomplished a 400% increase in
sales by cultivating strong
relationships, enhancing
communication strategies, and
optimising processes for supplier
advertising, 2018.
AREAS OF EXPERTISE
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Marketing Campaign Execution
Customer Relationship
Management (CRM)
Digital Marketing
Social Media Strategy
Content Marketing
Market Research
Customer Satisfaction &
Retention
Complaint Handling & Resolution
Project Management
Budget Management
Service Delivery Management
Content Generation
Email Marketing
- Handled unsubscribe requests and ensured removal from the marketing
database.
- Supported the organisation of gala dinners for the annual staff awards.
- Promoted branch open days across South Africa by implementing
standardised procedures and developing campaign briefs for special events
like Black Friday.
- Conducted process analysis and prepared process documentation.
- Coordinated with the private label manager to plan and implement
campaigns.
- Addressed inquiries received via website, email, and social media.
- Developed and scheduled social media content for various platforms
according to approved timelines.
Wirsam Scientific
December 2017 to August 2018
Marketing Associate
- Composed editorials for Lab Management Scientific and Analytical Reporter
magazines. Updated the company website with current content, including
product images, features, video demonstrations, news, and events.
- Managed updates to social media accounts with content provided by
suppliers and category managers.
- Executed email marketing campaigns and instructed staff on new monthly
email signatures. Created farewell graphics for company year-end closure.
- Organised staff appreciation events. Procured corporate gifts and calendars.
- Designed and sent invitations for the XRF course. Managed course execution
by preparing materials, organising welcome packs, printing/laminating
badges and certificates, and ensuring smooth operation.
- Ordered and maintained pull-up banners in an organised manner.
- Delivered necessary materials for tradeshows, exhibitions, and open days to
appropriate branches or departments.
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2015 to 2016
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QUALIFICATIONS
Bachelor of Technology in Marketing; University of Johannesburg, 2018
National Diploma in Marketing; University of Johannesburg, 2015
National Senior Certificate / Matric; Hoërskool Florida, 2010
Social Media Scheduling &
Management
Competition Campaign
Execution
Content Management Systems
(CMS)
Advertising Management
Event Planning
Campaign Cost Estimation
Workflow Optimisation
Influencer Booking
Tradeshow & Exhibition Logistics
Website Development
Artwork Proofing
Quality Assurance (QA)
Corporate Gifts
Report Generation
Editorial Writing
Company Logo, Email Signature,
Invitation, Image, Menu, Signage
& Letterhead Design
Call Centre Operations
Management
Marketing Process Application
Proficient in MS Office (Word,
Excel, Outlook, PowerPoint,
Planner, SharePoint, Viva,
Teams) | Canva | NetSuite
EMOTIONAL INTELLIGENCE
QUOTIENT
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EARLIER CAREER SYNOPSIS
Marketing Assistant | University of Johannesburg
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Approaches challenges with a
flexible and solution-oriented
mindset.
Proactively supports
identification, development,
and execution of new ideas.
Possesses strong leadership
skills, guiding teams to achieve
outstanding results.
Fosters a collaborative and
motivating work environment,
driving high performance and
employee engagement.
PERSONAL DETAILS
References and certificates are
presented upon request.
Nationality: South African | Languages: English & Afrikaans |
Driver’s Licence: Code B | Availability: 30 Days’ Notice
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