I am a marketing and customer experience professional with over 9 years of experience spanning digital marketing, campaign strategy, content creation, client communications, and team management.
Nique Marketing | Remote
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October 2024 β Present
Founded and lead a boutique marketing consultancy offering bespoke support to growing brands. Provide strategic marketing direction, content creation, admin support, and branding services tailored to each client's goals and industry.
Key Responsibilities:
- Develop tailored marketing strategies, brand positioning, and content plans.
- Create and manage Instagram and Facebook content including posts, stories, and paid ads.
- Design branded marketing materials such as email graphics, presentation decks, and ad creatives.
- Deliver custom visual assets for sectors including finance (UKAF), F&B (Fruit & Vine), and wellness.
- Coordinate influencer outreach and campaign development.
- Provide administrative support including booking management, CRM updates, and customer workflows.
- Maintain client relationships, host strategy sessions, and ensure all deliverables meet brand standards.
The Fun Company | Cracker Zacβs
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August 2022 β September 2024
Led marketing and operational functions across 10 branches and 2 Cracker Zacβs locations. Managed campaign execution, booking coordination, team supervision, social media, and performance reporting.
Key Responsibilities:
- Oversaw large group reservations, exclusive bookings, and national events.
- Supervised 3 call centre agents and ensured process compliance.
- Designed signage, menus, and in-store notices.
- Organised nationwide photoshoots and coordinated influencer bookings.
- Created marketing content for Instagram and Facebook.
- Collaborated with mall marketing teams to execute campaigns.
- Reviewed and approved collateral with external design agencies.
- Launched new company website and managed QA testing.
- Handled recruitment, disciplinary action, and performance oversight.
- Produced performance reports and maintained CRM accuracy.
Docs in All
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March 2021 β July 2022
Oversaw communication, project admin, and documentation for legal and nonprofit clients.
Responsibilities:
- Drafted briefing emails, trust registrations, and company profiles.
- Handled document submissions to SARS, the Masterβs Office, and related authorities.
- Managed invoicing, finances, and document follow-ups.
- Rebranded company identity and transitioned operations to Office 365.
Bidfood
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September 2018 β February 2021
Led digital campaigns, content creation, and supplier marketing across multiple branches.
Responsibilities:
- Designed and managed competitions, newsletters, and weekly content updates.
- Created and reviewed campaign assets and emailers.
- Oversaw social media content planning, admin, and customer responses.
- Organised supplier advertising and ensured branding alignment.
- Coordinated events like open days, Black Friday activations, and gala dinners.
- Generated campaign reports and managed unsubscribes and CRM lists.
Wirsam Scientific
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December 2017 β August 2018
Delivered brand communications, internal campaigns, and corporate events support.
Responsibilities:
- Wrote editorials and managed content updates on the website and social media.
- Planned company events, created email campaigns, and executed staff appreciation programs.
- Organised courses and training logistics, designed branded materials, and supported exhibitions.
University of Johannesburg
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2015 β 2016
π Bachelor of Technology in Marketing
University of Johannesburg, 2018
π National Diploma in Marketing
University of Johannesburg, 2015
π National Senior Certificate (Matric)
HoΓ«rskool Florida, 2010
- Canva | MS Office Suite | SharePoint | Teams | Planner
- CRM Systems | Email Marketing | Campaign Management
- Social Media Strategy | Content Design | Process Development
- Project Management | Virtual Assistance | Admin Systems