JAGRITI BARNWAL
PGPMM (Marketing & Brand Management)
B.A (Economics & Statistics)
Contact No: - /-
Email:-
SYNOPSIS
Consumer insights professional with experience in consumer insights for brands and point of sale, now
seeking to harness the experience, highly enthusiastic and eager to proactively spearhead the long-term
success, I believe that I can add great value to any organization through my experience.
WORK EXPERIENCE
Associate Project Manager (Tobacco & Automotive): Escalent, Work from Home
(September 2022 till date)
Client's Handled – Automotive, Tobacco and FMCG
Projects Handled –Brand Health and Brand Track etc.
Key Points to mention:
Understanding the need gaps and binding them with customers’ requirements and converting them into
actionable plan for companies
• Lead and participate in hypothesis gathering sessions, understanding their business needs and
creating a research proposal using a variety of primary research methodologies
• Prepare realistic work plans and conduct surveys in accordance with industry standard practices
• Prepare client deliverables (Power Point reports, Excel Output Reports etc.) for quality and
consistency with the original scope/ research objectives
• Deliver projects and execute tasks such as analytical planning, survey analysis, expert interview
moderation, generation of insights from research data, etc.
Senior Business Analyst (Technology): SG Analytics, Pune
(November 2020 to August 2022)
Client's Handled – Technology, Software and Financial Products
Projects Handled – Customer Satisfaction, Product Improvement/ Feedback, Brand Health etc.
Key Points to mention:
Help brands understand their current position in the market and amongst consumer/customers eyes and
guide them with their upcoming marketing strategy
• Leading and growing strategic accounts though end-to-end execution of research projects that
integrate primary research, desk research and client’s internal CRM data in some cases
• Understanding client’s business requirements, drafting research proposals including costing,
designing and recommending appropriate research methodologies, ensuring the proper execution
of research, data analysis (MS Excel, SPSS, Qualtrics) creating and delivering insightful reports to
the clients and helping them design/ modify their marketing strategy, output presentations to the
clients, handled solely and with help of seniors
• Conception and development of an internal tool Inava (a product comparison platform with
customers ratings and reviews) – a subscription-based pricing model for the clients to stay
updated on customer’s feedback
Senior Research Executive (FMCG – Shoppers): Nielsen India, Mumbai
(August 2019 to September 2020)
Client's Handled – FMCG, Automobile and Retail
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Projects Handled – Brand health, Path to Purchase, Impact of POSM etc.
Key Points to mention:
Help brands understand how to make retail environments and shelves more appealing to the shoppers,
which is the best location to place their products? How effective is the packaging? Is the point-of-sale
materials capturing shoppers’ attention?
• Meeting and liaising with clients to comprehend their business requirements, drafting research
proposals including costing to address the needs
• Designing and recommending appropriate research methodologies to exceed client's research
objectives and business needs
• Ensuring the proper execution of research – End to End from inception of the study to the
delivery of the final report to the client
• Creating and delivering insightful reports to the clients and helping them design/ modify their
marketing strategy
• Output presentations to the clients, handled solely and with help of seniors
Research Manager (FMCG - Brand): Kantar IMRB, Mumbai
(December 2017 to August 2019)
Client's Handled – FMCG, FMCD and Cosmetics
Projects Handled – Brand health track, Product test, Concept test, Packaging research, Communication
testing etc.
Key Points to mention:
Help brands understand their current standing and guide them with their upcoming marketing strategy.
Enabling the brands to understand the current market, the need gaps and developing relevant products.
Helping brands to understand the acceptance of any new product/ formulation/ concept/ communication
amongst the relevant target audience
• Understanding client’s business problems and writing appropriate research proposals including
costing as agreed with Senior Management
• Formulating study design and research methodologies to achieve the client's business objectives
and needs
• Ensuring the proper and timely execution of research
• Creating and delivering insightful presentations to the clients and helping them design/ modify
their marketing strategy
• Output presentations to the clients, handled solely and with help of seniors
Senior Research Executive: Thinking Hats, Mumbai
(August 2016 to November 2017)
Client's Handled – Media, FMCG, and Entertainment
• Writing research proposals including costing as agreed with Senior Management
• Contributing to the design and recommendation of appropriate research methodologies to exceed
client's research objectives and business needs
• Vendor finalization for different research assistance task such as field work, post field work task
etc
• Ensuring the proper execution of research (on field and off field)
• Using statistical software (SPSS and Excel) to manage and organise information
• Creating and helping to deliver insightful presentations
Research Executive: Market Vistas, Mumbai
(November 2015 to July 2016)
• Communicating with clients to understand and document the business objectives
• Selecting the most appropriate research methodology and techniques
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Drawing the appropriate research plan for the project
Managing project teams within research team and brief colleagues from other departments on all
aspects of projects, to ensure accurate and timely execution
Drawing up schedules for all aspects of each project and ensure that they are issued and agreed
by all relevant personnel, notifying people immediately of any changes
Vendor finalization for different research assistance task such as field work, post field work task
etc.
Ensuring the proper execution of research (on field and off field)
Interpreting data, writing reports, and making actionable recommendations
Management Trainee: QED Research, Navi Mumbai
(From December 2010 to August 2012)
• Managing project teams within the research team and brief colleagues from other departments
on all aspects of projects, to ensure accurate and timely execution of the research
• Designing questionnaires, discussion guides and other required documents
• Drawing up schedules for all aspects of each project and ensure that they are issued and agreed
by all relevant personnel, notifying people immediately of any changes
• Monitoring actual performance against budgeted costs on all projects, taking any necessary
remedial action as agreed with Senior Management
• Assisting Senior Management with any other tasks as required
EDUCATIONAL QUALIFICATION
Post Graduate Program in Marketing Management
Genesis Institute of Business Management, Pune
Period: 2009-11
Aggregate Score: 65.33%
Achievement: Ranked amongst top 5
Bachelor of Arts (Economics + Statistics Honours)
Banaras Hindu University (BHU), Varanasi
Period: 2006-09
Aggregate Score: 60.50%
Achievement: Ranked first in Economics Department
AREAS OF PROFICIENCY
Microsoft Office (Word, Excel, PowerPoint), RFS, Qualtrics, SPSS
PERSONAL DETAILS
Date of Birth
Languages
Interest / Hobbies
Current Address
Permanent Address
REFERENCES
Ms. Anushri Purao
Sr. Account Manager
IPSOS
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Mumbai
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24th January 1991
English, Hindi, Bangla (Read & Write), Marathi (Read & Write)
Poetry writing, Painting, Solving Sudoku, Reading, Cooking
Pune, Maharashtra, India
Mau, Uttar Pradesh, India
Ms. Sayali Taskar
Sr. Account Manager
Kantar
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Mumbai
Mr. Jiggar Rambhia
Director – Shoppers
Nielsen
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Mumbai
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