Jagriti Barnwal

I’m a market research professional with over a decade of experience in managing large-scale qualitative and quantitative projects across industries. I specialize in translating consumer behavior into actionable insights that drive strategic decisions.

Currently leading operations and project management, I work closely with cross-functional teams and vendors to ensure seamless fieldwork execution, data quality, and timely delivery. I bring deep expertise in tools like SPSS, Excel, and Qualtrics, and have a growing interest in AI-driven insight generation and data storytelling.

What sets me apart is my ability to balance detail-oriented execution with big-picture thinking — whether it’s structuring complex studies, streamlining processes, or uncovering the ‘why’ behind the numbers.

Always curious, always learning — I thrive on uncovering what makes people tick and helping brands build smarter, more meaningful connections with their audiences.