EXPERIENCE
Jacquelyn
“Jax” Barboa
Panoptic Strategies
NOV 2023 - PRESENT
Creative Director | Washington, DC (Remote)
STRATEGIC VISUAL DESIGNER
From leading the creation of successful
brands to consulting on paid social
media content campaigns... I’ve done
and seen it all! I create user focused and
accessible experiences for campaigns
and identities alike.
Integrated compliant cannabis communication and government
relations with strategic marketing and design.
Increased annual revenue by 67% by executing comprehensive
marketing campaigns including branding, content creation, and
data-driven storytelling.
Restructured SOPs and digital marketing strategy to drive
increase in lead generation.
House of Fuego
Co-Founder & Designer | Denver, CO
-dribbble.com/JaxBarboa-
Founded a creative agency specializing in compliant cannabis
branding and communications in highly regulated industries,
servicing clients in CO, CA, IL, MO, and beyond.
Led creative team in developing brand identities, digital
strategies and social media campaigns for both boutique and
multi-state organizations.
Scaled business to six figures in revenue within 6 months of
operation.
The Herbal Center
Designer & Marketing Manager | Denver, CO
SKILLS
Graphic Design, Branding, Social Media Content,
Editorial Content, Proficient in Adobe Illustrator,
Photoshop, InDesign, XD, Bridge, Figma, Canva,
Photography, Microsoft Office Suite, Google Drive
FREELANCE & VOLUNTEER
DESIGN EXPERIENCE
Women’s Canna Awards
Nov 2023
Cannabis 501c4 &
Advocacy Organization
Social & Web
Design Chair
American Cannabis Collective Cannabis 501c3&
Oct 2023
Advocacy Organization
American Cancer Society
Nov 2017
Event Identity,
Charity Fun Run
EDUCATION
Fort Lewis College in Durango, CO | 2017
BA Graphic Design, minor in Art History
OCT 2018 - 2020
Implemented custom marketing strategies and visual identities
for 2 retail locations, and in-house brand for the separate
cultivation team and manufacturing lab/extraction-based
products.
Managed multi-media promotional strategies leading to a 60%
increase in brand visibility.
Used interactive viral content with localized marketing
campaigns to increase media engagement.
Recruited and collaborated with regional brand ambassadors to
establish brand loyalty in new markets.
Designed e-newsletter templates and automatic funnels
increasing open and click-through rates
Cassida Corporation
Designer & Marketing Manager | San Diego, CA
Project Champion
April 2024
APRIL 2018 - 2023
APRIL 2018 - 2019
Redesigned Amazon storefront for international CPG and B2B
products, resulting in increased conversion rates and a 14%
increase in sales.
Created visually appealing product manuals that contributed to
a decrease in customer complaints and confusion with
customer service representatives.
San Lorenzo Bikinis
APRIL 2017 - 2018
Designer & Email Marketing Manager | San Clemente, CA
Enhanced social media presence, driving significant traffic to
retail and online stores.
Collaborated on public relations efforts that boosted brand
awareness.
Increased conversion rate by 20% as a result of redesigning
email marketing templates.
Developed creative assets for influencer campaigns that
significantly increased brand awareness across multiple
markets.
