Jacquelyn Barboa

I'm Jax Barboa, a graphic designer and marketing strategist with over eight years of experience specializing in corporate branding, creative direction, and marketing within the CPG and startup sectors. I thrive on crafting visually compelling and strategically impactful brand identities, helping businesses stand out in competitive markets.

As Creative Director, and Head of Design at Panoptic Strategies, I’ve played a key role in expanding our services to include comprehensive branding, content creation, and data-driven storytelling. My expertise spans a wide range of disciplines, including content creation, web design, event management, and social media marketing. Whether it’s launching a brand from the ground up or refining an established company’s identity, I approach each project with a mix of creativity, strategy, and attention to detail.

I have a deep passion for blending creativity with data-driven marketing. By leveraging SEO, audience insights, and market trends, I craft campaigns that don’t just look great—they deliver measurable results. My experience in proposal writing, digital strategy, and audience engagement has helped emerging startups and established brands grow their reach and connect with their target audiences more effectively.

Collaboration is at the heart of my work. I love bringing together multidisciplinary teams to execute bold ideas, ensuring that every project reflects both the brand’s vision and the audience’s needs. I also value sustainability and community engagement, integrating both into my approach to branding and marketing.

With a strong background in tools like Adobe Creative Suite, Canva, Asana, and Shopify, I’m always looking for ways to push creative boundaries while maintaining efficiency and organization. Whether I’m managing large-scale campaigns, developing engaging content, or leading branding initiatives, my goal is always to create meaningful, lasting impact.

At the end of the day, I love what I do—helping brands find their voice, tell their stories, and connect with the people who matter most.