JACOB YOSS
DENVER, CO • - •-• PORTFOLIO: HTTPS://WWW.CLIPPINGS.ME/JACOBYOSS
CONTENT
AND EDITORIAL STRATEGIST with extensive experience crafting high-converting product
messaging and persuasive content for a range of digital channels that resonates with target audiences and ultimately
drives conversions. Dynamic editorial strategist with a proven ability to collaborate cross-functionally with Product,
Partner, and Legal teams to identify ideal customer personas, hone value propositioning, and execute go-to-market
campaign objectives. Creative storyteller with experience transforming complex subjects into compelling narratives
across thought leadership, web copy, email marketing, video content, and other sales enablement materials.
AREAS OF EXPERTISE
✔ Content & Digital Marketing
✔ Search Engine Optimization
✔ Copywriting & Storytelling
✔ B2B/SaaS Marketing
✔ Social Media Management
✔ Performance Metrics
✔ Cross-Functional Collaboration
✔ Project Management
✔ Communicating Technical Subjects
PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS
Independent Contractor – Remote
Editorial Strategist & Writer
03/2024 – Present
●Developed content and sales enablement strategy for Thingtesting’s brand-new B2B product from the
ground up, including determining market positioning and producing blog posts, case studies, one-pagers,
and comparison guides that appealed to a marketing audience to increase qualified leads by 40%.
●Managed Thingtesting’s X and LinkedIn platforms, as well as newsletter and email drip campaigns with an
average open rate of 65%.
●Drove editorial calendar planning and production for Dolby Millicast, conducting keyword research for
organic SEO strategy and supporting Dolby’s sales team with mid and bottom-of-funnel content that
translated technical features into clear business benefits.
●Supported Dolby’s ABM initiatives with use case and industry-tailored content, targeting mid-market to
enterprise organizations in iGaming, eSports, live events, remote production, and more.
●Conducted content audits and competitor analysis on behalf of various other clients in the eCommerce,
streaming, finance, and AI industries to optimize materials for campaign-specific or evergreen usage,
generating content for each stage of the buyer’s journey.
Wowza – Remote
Content Marketing Strategist
03/2022 – 03/2024
●Spearheaded the Marketing team’s editorial strategy, including producing a high quantity of in-depth video
streaming-related content each month, such as gated white papers, product pages, pillar pages, blog posts,
videos, and other sales enablement materials to boost organic traffic and convert trial users.
●Developed and enforced Standards of Operation for content production from ideation to publication and
distribution.
●Collected sales team feedback to track sales enablement performance, achieve KPIs, and adjust overall
enablement strategy accordingly (expediting Wowza’s average sales cycle length by 15% for mid-market
buyers).
●Collaborated with the Product Marketing Manager to create value propositions and product messaging to
develop and execute go-to-market campaigns and promotional activities for product launches.
●Collaborated with the Partnerships team to distribute the monthly partnerships newsletter to 50k
subscribers, and composed email campaigns for lead nurtures and ad-hoc sends to drive community
engagement and retention.
●Oversaw a team of SME freelancers to produce and edit thought leadership pieces and technical web
copy for primary website pages, successfully achieving the number-one ranking on multiple Google
SERPs, including featured snippets.
●Produced successful gated content and generated 500% as many leads as the entire Sales team at a global
conference by analyzing content performance data to optimize overall campaign strategy.
JACOB YOSS
Okendo – Remote
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Copy & Content Specialist
05/2021 – 03/2022
●Conducted monthly customer interviews and created narrative case studies to enable the Sales and
Partnerships teams with persuasive and data-driven customer stories, communicating the value of
Okendo’s first-party data collection and social proof platform.
●Collaborated cross-functionally with the Partner Marketing Manager on co-marketing opportunities,
such as webinars, case studies, and social media to foster product-led growth and generate leads.
●Created webinar and social media copy across multiple platforms to increase online customer engagement
by 32% and enable stronger external partnerships in the eCommerce and retail industries.
●Supervised company editorial calendar and the DTC Spotlight interview series, effectively creating a
podcast-like series of discussions to enhance brand authority and thought leadership.
Freelance Copywriting – Remote
Content Writer – Contractor
02/2018 – 05/2021
●Proposed, researched, and created long- and short-form SEO-driven content (blogs, features, and press
releases) for various clients across multiple technical industries – including Verma Media, Galactic Fed,
and Women Who Code for industries across Fintech, Personal Finance, Small Business Finance, Real
Estate, Pharmaceuticals, and more.
●Managed the Women Who Code nonprofit semiweekly newsletter, sent to an audience of more than 100K,
successfully growing subscribership by 20% in seven months.
●Conducted regular interviews with Women Who Code network members to produce inspirational stories
that offered career advice and technical knowledge to women in STEM.
●Oversaw multiple content calendars and conducted keyword research to optimize discoverability on
behalf of agencies, including but not limited to Verma Media, Fiscal Tiger, and Galactic Fed.
Additional Experience: Eclectic Pictures – Script Analyst
01/2017 – 02/2018
Evaluated and analyzed scripts for production consideration based on story, producibility, and marketability.
EDUCATION
Bachelor of Arts (BA), Humanities: University of Colorado Boulder
