Jacob Yoss

Content and editorial strategist with extensive experience crafting high-converting product messaging and persuasive content for a range of digital channels that resonates with target audiences and ultimately drives conversions. Dynamic editorial strategist with a proven ability to collaborate cross-functionally with Product, Partner, and Legal teams to identify ideal customer personas, hone value propositioning, and execute go-to-market campaign objectives. Creative storyteller with experience transforming complex subjects into compelling narratives across thought leadership, web copy, email marketing, video content, and other sales enablement materials.