Jaclyn Roth

JACLYN A. ROTH 92 Garett Way | Holliston, MA - |-| linkedin.com/in/jaclynroth | jaclynroth.squarespace.com CREATIVE DIRECTOR 10+ year design and creative director with experience working with some of the world’s leading brands. Areas of expertise include: Brand Creative Development, Digital and Traditional Design, Talent Development, Strategic Planning, Budget Management, Leadership PROFESSIONAL EXPERIENCE COLDWATER CREEK, HINGHAM, MA 2016 – 2019 CREATIVE DIRECTOR, DIGITAL Led the creative team for the digital channel including art directors and copywriters. Concepted, styled and art directed photoshoots for all digital marketing efforts. Increased revenue; revolutionized and modernized the brand and built a more cohesive brand voice. • Changed the catalog-centric photography to become more curated and editorial, vastly changing the social media narrative from negative to positive. These changes were then adopted by all print and retail marketing creative. • Introduced new creative techniques, a mobile first approach, pushing social media and photography. • Led the art direction and copy that consistently produced emails with a higher than industry average open and click through rate. • Developed extremely successful omni channel campaigns which contributed to the company’s first $1M and $2M dollar sales day and set the standard for future campaigns. Championed the initiative to develop a consumer-centric digital marketing strategy. • • Introduce new functionality and experiences for the consumer that were brand right and customer focused. Educated peers and leadership team on digital marketing trends. Transformed and strengthened the digital creative team. • Fostered a positive, creative environment through goal setting, empowerment, and positive reinforcement. Increased overall social presence. • Grew social channels from zero followers on Instagram to 10,000 in a year and from a small following on Facebook to nearly 500,000. MMB, BOSTON, MA 2013 – 2016 ASSOCIATE CREATIVE DIRECTOR Led creative direction and stimulated concepts that won new business and strengthened the company’s financials. Collaborated closely with art directors and copywriters to deliver impactful cross-channel marketing and advertising campaigns. Reinvigorated the Subway brand and increased sales by establishing a strong digital presence across web, mobile, online advertising and video. Jaclyn A. Roth Page |2 • Led the digital creative initiative, as a dedicated member of the Subway leadership team, to integrate all advertising and digital campaigns. • Established and fostered an exceptional relationship with the Subway team by fully immersing the creative digital team with the Subway team. Won several new accounts by developing innovative advertising campaigns, concepts and art direction. • FootJoy: rolled out a fully integrated digital campaign; raised awareness for the new Contour Series shoe line. • LogMeIn.com: increased the brand awareness for Join.Me, an online tool to make collaboration simple, instant and continuous. • Selected as a member of the pitch team to win more accounts for the entire firm. BOSTON DIGITAL, BOSTON, MA 2004 – 2013 CREATIVE DIRECTOR Provided the strategic direction for the creative team and fostered a positive, productive work environment throughout the company’s rapid growth. Helped develop and implement corporate policies, procedures and goals. Directly influenced the corporate culture and led all creative initiatives. Helped to grow the company from 3 people to an Inc. 5000 company and one of the fastest growing private companies in Massachusetts. • Ignited concept, creative direction, and hands on art direction for a variety of interactive, video, print, and branding projects, which yielded, Webby, MITX, and CREATIVITY awards, for the company and various other awards for clients. • Built and managed the creative team from the ground up, maintaining schedules, project hours, employee goals, internal relationships with PMs and team deadlines. • Helped create a collaborative, empowering corporate culture where employees thrived and worked together as a high-performing team. Increased YOY sales as a member of the pitch team; won new business and maintained strong relationship with clients. • Clients included: Genzyme, Vistaprint, ASPCA, New England Coffee, FAO Schwarz, Unidine, IDG, Stratus Technologies, Harvard, and Earth Fare. DATA KEY COMMUNICATIONS, DEWITT, NY SENIOR ONLINE DESIGNER ARAMARK, NORWELL, MA WEARGUARD WEB/GRAPHIC DESIGNER 2002 – 2004 2000 – 2002 EDUCATION Bryant University, Smithfield, RI Bachelor of Science in Business Administration Concentration: Computer Information Systems; Minor: English