Jaclyn Roth

I’m a Boston-area Creative Director and for the past 15+ years I've lived all things design. I've led everything from digital advertising, integrated campaigns, videos, full-scale web design and UX for large, global brands. Some of the brands that I've been privileged enough to have produced worked for are Coldwater Creek, Subway, Pepsi, Sears, McDonalds, FootJoy, VistaPrint, Genzyme, IDG, New England Coffee, Harvard, Westin Hotel, ASPCA, Iron Mountain, Doug Flutie Jr. Foundation, and the Boston Redevelopment Authority.

I excel at creating cross-channel marketing campaigns full of big ideas, but I'm also very hands on and equally excel at art directing to create brand look and feel. I'm a true 'digital' in the sense that I believe collaboration with User Experience and Technology teams are just as important as collaboration among the creatives. However, I can easily design a catalog layout or print piece for any of my clients and in fact, I have quite a bit of experience doing so. I also have a lot of experience creating brands, reinventing brands and re-invigorating brands.

You'll find that I'm equally passionate about concepting a banner ad campaign as I am a fully integrated digital advertising campaign for one of the largest brands out there. If you're interested in hearing more about me, please contact me.