Jacinta Kamau-
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Nairobi, Kenya
linkedin.com/in/jacinta-kamau
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Profile
I am a results-driven Lead Generation Specialist and Digital Marketing Virtual Assistant with a robust background
in sales, customer support, and administrative operations across diverse industries, including insurance, legal, and
healthcare. I have a proven track record of identifying and qualifying high-quality leads, managing CRM systems
efficiently, and crafting data-driven marketing strategies that maximize engagement and drive significant revenue
growth.
My proactive, detail-oriented, and results-focused approach empowers businesses to optimize their sales pipelines,
transform prospects into loyal clients, and achieve consistent, measurable growth. I am committed to delivering
impactful results and accelerating business success.
Professional Experience
2020/09 – 2025/03
Nairobi, Kenya
Sales Representative
Madison Life Assurance Kenya Ltd
Prospected and engaged potential B2B and B2C clients through LinkedIn and cold
outreach, leading to increased lead generation and conversion rates.
Efficiently managed calendar and inbox both virtually and onsite, scheduling and
coordinating appointments with my clients, ensuring smooth operation.
Successfully onboarded clients whose average premium payment exceeded the
company’s set target by 20%
Conducted in-depth analysis of market potential and tracked sales performance, using
data to identify opportunities for growth and improve sales strategies.
I handled all my clients' communication from product information, order processing,
and issue resolution.
Offered financial advice to clients on best-suited policies to solve their needs. This
resulted in cross-selling of other company’s products.
Collaborated with the team and the customer service officer to offer after-sale service
to clients, such as trainings, gifts, and seminars.
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2020/04 – 2020/06
Nairobi, Kenya
Debt Collection Agent
Ideon Business Outsourcing Solutions
Successfully handled over 250 outbound calls per day to recover overdue payments
from customers, this was 25% over and above the company’s target.
Negotiated payment plans and settlements with customers, balancing the company’s
recovery goals with the customers' financial situations.
Accurately recorded all interactions and payment agreements in the mobile app,
maintaining up-to-date records of debt recovery efforts
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2019/11 – 2020/03
Nairobi, Kenya
Bancassurance Sales Officer
Madison Life Assurance
Successfully promoted and sold life insurance products to bank customers, tailoring
recommendations to meet individual needs and financial goals.
Delivered on sales targets and exceeded with a margin of 10%.
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Established, developed, and maintained strong, positive business and customer
relationships, fostering trust and long-term loyalty.
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2019/01 – 2019/10
Nyahururu, Kenya
Administrative Assistant
Kabathi & Co Advocates Ltd
Efficiently managed the resident Attorney’s calendar by scheduling over meetings over
15 meetings per month while drafting, reviewing, and distributing legal documents
and reports.
Prospected and engaged potential B2B clients through LinkedIn and cold outreach,
leading to increased lead generation, marketing and conversion rates.
Handled client’s interactions, including to an average of 30 walk-ins, 20 emails and
50 calls weekly, ensuring timely and accurate responses.
Oversaw and maintained the inventory of office supplies and equipment ensuring
100% availability and functionality, reducing downtime and operational delays.
Successfully marketed the services of a newly opened branch, building a strong
clientele portfolio and achieving breakeven within six months of operation.
Managed branch finances, prepared financial reports, and sent them to the accountant.
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2018/01 – 2018/11
Nairobi, Kenya
Front Office Executive/ Accounts Assistant
AAR Healthcare Ltd
Managed billing of over 100 invoices in a day and receipts for patients.
Handled the bank deposits and generated bank reconciliation reports from the
hospital systems.
Prepared and submitted detailed expense reports, ensuring timely reimbursement of
the petty cash fund while adhering to company financial policies.
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Education
2013/08 – 2017/05
Kisii, Kenya
Bachelors of Cooperative Management
Kisii University
2014 – 2016
Kisii, Kenya
Certified Public Accountant
Kisii University
Skills
Customer Support (call, email, chat)
Lead Generation
Empathy and Relationship Management
Calendar Management and Appointment Scheduling
Client Communication and Relationship Building
Problem Solving and Decision Support
Data Collection and Performance Reporting
G-Workspace, Trello, Notion, Asana, Zoom, Calendly,
Time Zone Buddy
Task and Workflow Priotization
Certificates
Digital Super Selling Training
Virtual Assistant
Certificate of Proficiency
References
Francis Njoka Nganga, Accountant, AAR Healthcare Ltd-, -
Mercy Wambui Gitau, Advocate, Kabathi & Co Advocates-, -
Abigael Ngecha, Unit Manager, Madison Life Assurance Ltd-
