Ivan Borovic

- | Belgrade, Serbia 11090 | -| LinkedIn Senior Manager, Strategic Finance& Revenue Strategic Finance & Revenue Manager with 10 years of experience in SaaS and Print-on-Demand, specializing in pricing strategy, revenue forecasting, and cost optimization to maximize profitability. Combining an accounting foundation with a Master’s degree in Finance, I develop and execute data-driven strategies that improve CAC efficiency, LTV expansion, and gross margin optimization. Experienced in cross-functional leadership, ERP integrations (NetSuite, QBO), and financial modeling to drive sustainable business growth. A skilled people manager, adept at analyzing key growth metrics (CAC, LTV, churn) and aligning finance with marketing and operational strategies to enhance profitability and scalability. Proven success in pricing strategy, COGS analysis, and revenue optimization, delivering insights that directly support sales performance and long-term business growth. Areas of Expertise Revenue Growth & Pricing Strategy Pricing & Margin Analysis Funnel Metrics (CAC, LTV, Churn) Process Automation Financial Forecasting & Budgeting Cost Optimization Accounting & Month-End Close ERP Implementation Team Development Performance Evaluation Benchmarking/KPI Metrics Cross-Functional Collaboration Professional Experience Gooten Jan 2016 – Present Strategic Finance & Revenue Manager (2022-Present) Leading Accounting and Strategic Finance Departments, overseeing financial strategy, revenue optimization, and cost management. Drive data-driven decision-making through pricing strategies, forecasting models, and KPI reporting to enhance profitability and efficiency. Revenue & Pricing Strategy – Developed dynamic pricing models, improving revenue predictability by 40%, ensuring competitive market positioning and profit maximization. Implemented New Revenue Programs – Designed and launched revenue-generating initiatives, including a rebate program and a referral revenue share model, boosting customer retention and long-term profitability. Pricing Strategy & Competitive Analysis – Developed a structured competitor pricing analysis process, enabling the team to identify "sticky partners" (high-retention customers) and implement targeted, realistic pricing increases. This initiative unlocked new net revenue streams, leading to 10% revenue growth annually. KPI & Funnel Optimization – Reduced CAC by 15% while increasing LTV by 20%, optimizing financial performance through in-depth customer segmentation and marketing spend allocation. Cost Efficiency & Risk Mitigation – Spearheaded cost reduction initiatives, cutting operational expenses by 12% while ensuring service quality remained unaffected. ERP & Process Automation – Led NetSuite ERP integration, automating billing reconciliation and reducing manual processing time by 30%. Global Financial Operations – Managed multi-entity finance structures, collaborating with auditors, tax consultants, and compliance firms to optimize financial reporting across international operations. Leadership & Team Development – Trained and mentored finance and accounting teams, standardizing processes to ensure scalability and team efficiency. Senior Finance, Accounting and Revenue Analyst -) Served as the financial lead in revenue recognition, pricing strategies, and KPI analysis, supporting data-driven decision-making and process improvements. Worked closely with senior leadership to optimize revenue streams, manage major accounts, and train finance team members. Revenue Growth & Pricing – Designed and executed rebate and discount structures for key enterprise clients, boosting retention and increasing revenue per customer. Financial & KPI Reporting – Implemented automated reporting dashboards, improving executive-level decision-making efficiency by 25%. Process Optimization – Led enhancements in revenue reconciliation workflows, reducing discrepancies in financial reporting by 30% Leadership & Training – Onboarded and mentored new finance team members, improving team performance and process adherence. Finance, Accounting and Revenue Analyst -) Played a key role in financial operations, accounting, and revenue management, ensuring accuracy in reporting, compliance, and process efficiency. Collaborated with cross-functional teams to support financial audits, reconciliations, and revenue tracking. Accounts Payable & Receivable – Managed end-to-end AP/AR processes, ensuring timely payments and collections. Revenue Recognition & Cost Management – Optimized COGS tracking and deferred revenue recognition, ensuring GAAP-compliant reporting accuracy. Billing & Invoice Reconciliation – Conducted detailed reconciliations for vendors, shipping accounts (DHL, USPS, UPS, FedEx), and payment processors (Braintree, PayPal), reducing billing errors by 15%. Financial Reporting & Audits – Assisted in financial data analysis, reporting, and audit preparation to support compliance and decision-making. Cross-Team Collaboration – Worked closely with the Data Team, Partner Support, and Sales/Growth teams to align financial operations with business goals. HypeAuditor Jan 2023 – Jan 2024 Financial Business Consultant Consulted on financial optimization, ERP integration, and revenue modeling, leading strategic initiatives to enhance operational efficiency. Netsuite (ERP) Integration: Led the successful integration of Netsuite, streamlining accounting processes, reducing manual workload by 40%, and increasing data accuracy. Along with pure accounting integration, I led the full integration of the EPR solution to two different native platforms to streamline the Income / COGS / Cash data. Financial Balances Transition: Orchestrated a seamless transition of financial balances from the old accounting systems to the new one, ensuring continuity and compliance during periods of change. Subscription Modeling: Developed and implemented innovative subscription modeling crosschecks, improving prediction of the revenue recognition by 25%. Reconciliation Guides for B/S and P&L: Created comprehensive reconciliation guides for balance sheets and profit and loss statements, enhancing transparency and facilitating audit processes. Implementing Guides and Policies: Introduced guides and policies to align the entire international finance department, fostering collaboration and standardization across regions. Cost Reduction: Spearheaded cost reduction strategies, achieving $66,500 in annual savings through vendor negotiations and process automation. Education Master's degree, Finance, Banking and Insurance, Faculty of Business Economics and Entrepreneurship Belgrade. Certificates Certified Risk Manager (CRM), ISO 31000 issued by “Quality Austria, Austria” Accounting issued by “Academy Oxford, Serbia” Transfer Pricing issued by “Chamber of Commerce and Industry of Serbia” Technical Proficiencies Advanced Excel, Google Spreadsheet, ThoughtSpot, Netsuite, QuickBooks, GA4 | Lattice | Hubspot | Monday.com, Lattice