Strategic Finance & Revenue Manager with 10 years of experience in SaaS and Print-on-Demand, specializing in pricing strategy, revenue forecasting, and cost optimization to maximize profitability. Combining an accounting foundation with a Master’s degree in Finance, I develop and execute data-driven strategies that improve CAC efficiency, LTV expansion, and gross margin optimization. Experienced in cross-functional leadership, ERP integrations (NetSuite, QBO), and financial modeling to drive sustainable business growth.
A skilled people manager, adept at analyzing key growth metrics (CAC, LTV, churn) and aligning finance with marketing and operational strategies to enhance profitability and scalability. Proven success in pricing strategy, COGS analysis, and revenue optimization, delivering insights that directly support sales performance and long-term business growth.