Ismail Elalaily

Ismail Elalaily New Cairo, Cairo, Egypt -- linkedin.com/in/ismail-elalaily Summary As a Growth marketing manager at Zamn and a performance marketing consultant, I help clients achieve their business goals through effective and efficient paid media strategies. I have over seven years of experience in media buying and planning across different industries, such as e-commerce, banking, travel, and SaaS. I leverage various tools and tactics to enhance brand results through full-funnel paid media campaigns, from awareness to conversion. Some of the tools I use include Google Analytics, SEMrush, Similarweb, Google Tag Manager, Google Firebase, Active Campaign, and Appsflyer. I also implement A/B testing methodologies, conduct keyword research and competitor analysis, and collaborate with cross-functional teams to optimize campaign performance. I have consistently exceeded KPIs and achieved positive ROAS for my clients, increasing their CTR, CVR, and user retention rate. Experience Growth Marketing Manager Zamn | ‫زاﻣﻦ‬ Jun 2023 - Present (11 months) Performance Marketing Consultant Freelance Apr 2023 - Present (1 year 1 month) • Develop comprehensive paid marketing strategies tailored to each client's unique goals and target audience. Craft media plans that encompass social media channels, search engine marketing (SEM), Google Display Network (GDN), and YouTube to maximize customer acquisition and drive conversions. • Implement A/B testing methodologies to continuously improve campaign performance. Analyze data and metrics to identify winning variations and optimize ad creatives, landing pages, and targeting strategies, resulting in increased click-through rates (CTR) and conversion rates (CVR). • Execute paid marketing campaigns across various platforms with precision and efficiency. Implement advanced tracking and analytics systems to monitor campaign performance in real time, allowing for timely optimizations. Scale successful campaigns to maximize reach and drive exponential growth. • Collaborate closely with tech, creative, and content teams to guide the development of converting landing pages and compelling social media content. Ensure cohesive messaging, compelling visuals, and clear call-to-actions to drive engagement, enhance brand awareness, and increase customer acquisition. • Conduct thorough performance analysis using data-driven insights to measure the effectiveness of marketing campaigns. Generate comprehensive reports that highlight key findings, actionable Ismail Elalaily - page 1 recommendations, and ROI metrics to provide clients with valuable insights and demonstrate the impact of performance marketing efforts. • Clients (Zamn.app - Dawa Fast - Autobahn security) Performance Marketing Manager Develovent Network Sep 2022 - Apr 2023 (8 months) • Led a high-performing performance marketing team, providing clear direction, setting goals, and fostering a collaborative and motivating work environment. • Developed and implemented comprehensive performance marketing strategies to drive customer acquisition and revenue growth. • Managed and optimized large-scale paid search campaigns, consistently exceeding KPIs and achieving a positive return on ad spend (ROAS). • Conducted in-depth keyword research and competitor analysis to identify valuable insights and leverage them for campaign optimization. • Collaborated closely with cross-functional teams including creative, Content, and Tech teams to ensure cohesive marketing strategies and seamless campaign execution. • Utilized advanced analytics tools to track and analyze campaign performance, generating actionable insights and making data-driven optimizations. • Led successful A/B testing initiatives to improve ad creatives, landing pages, and campaign targeting, resulting in increased conversion rates and overall campaign effectiveness. • Stayed up-to-date with the latest industry trends, tools, and best practices in performance marketing, and implemented innovative strategies to drive continuous improvement. • Managed budgets effectively, allocating resources to the most impactful channels and optimizing spending to achieve optimal results within budget constraints. • Provided regular reporting and insightful analysis to stakeholders, showcasing campaign performance, key findings, and recommendations for future optimizations. • Key Clients ( Isis Organic - Mr.Tuxedos- Prevalin- Akhnaton School - Al Hokail Medical Group ) Media Manager The Hub Advertising Feb 2022 - Jul 2022 (6 months) • Build, plan, execute, and oversee a comprehensive paid media strategy and plan that delivers the client's brand vision from awareness to performance. Ismail Elalaily - page 2 • Regular meetings with clients which covers overall performance, and strategies and prepare for the upcoming period. • Forecasted delivery plans to meet timeframe and budget targets. • Create and manage media team processes including budget control and revenue stream. • Create partnerships with different programmatic providers and negotiate the rebate percentage. • Negotiation with different programmatic providers to get the optimum benefits for our clients using their technology or ad network. • Manage, and optimize Social Media campaigns, Google Search, Display, YouTube, and Re-targeting through different channels (Facebook - Instagram - Twitter - Snapchat - LinkedIn – TikTok). • Pre-campaign analysis and research on audience size, affinity audiences, Keywords, and available advertising tactics. • Analysis campaign performance and recommend tactical changes to maximize performance. • Assist with data and KPI analysis and A/B testing to understand and reach relevant audiences and develop optimal consumer journeys. • Key Clients ( Viu MENA - Fly Egypt - Lazah Ready - Raya Food - Novy - Hassan Allam Holding (Paid Media Strategy) - Jetour (Paid Media Strategy) Senior Media Buyer & Planner Specialist Extend | The Ad Network Jul 2020 - Feb 2022 (1 year 8 months) • Build, manage, and optimize Social Media campaigns, Search, Display, YouTube and Re-targeting through different channels (Facebook - Instagram - Twitter - Snapchat - LinkedIn – TikTok). • Pre-campaign analysis and research on audience size, affinity audiences, Keywords, available advertising tactics, and recommendations for the best deployment of available funds. • Build, plan, implement and manage the overall paid media strategy to translate the client's brand vision. • Plan, prepare and manage digital marketing budget ensuring all projects are correctly scoped, briefed, and brought in on time and on budget • Analysis campaign performance and recommend tactical changes to maximize performance. • Assist with data and KPI analysis and digital testing to understand and reach relevant audiences and develop optimal consumer journeys. • Manage short-term and long-term projects. • Moreover Manage the budget as set forth by the leadership team & determine recommendations for the allocation of spend. • Analysis reports. • Key Clients - Official account of the Ministry of Culture of Saudi Arabia (MOC) and its 12 sub-commission accounts E.g. (Moc Engage, Moc heritage, Moc Music, Moc fashion and etc) - The Royal Commission for AlUla (RCU) - Local Content And Government Procurement Authority (LCGPA) - Formula E diriyah - Ithra, Visitithra, and Ithrasync - National Bonds Sukuk - Haier - Baja - Yelo (Al wafaq) - Al majed oud Tamara - Takenda - Alrahdan Digital Advertising Specialist FSG Development Jul 2018 - Jun 2020 (2 years) - Create and optimizing Social Media campaigns. Ismail Elalaily - page 3 - Create campaigns content. - Campaigns analysis. - Monthly Reports. - Edit Images/ videos using Photoshop and Filmora 9. Social Media Specialist Toy World Egypt Aug 2017 - Feb 2018 (7 months) - Create and developing Social Media Strategies. - Create the weekly Content plan. - Create and optimizing Social Media Ads. - Using report tools (Social bakers, likealyzer, Sumorank ... etc.) - Design daily posts. Using (Adobe Photoshop). - Moreover - Design Monthly Newsletter. - Design Marketing materials at stores. - Joiner Photographer for Toy World and LEGO events. Social Media Generalist Jit Travel Feb 2016 - Apr 2017 (1 year 3 months) - Design daily posts. Using (Adobe Photoshop). - Moderating Facebook page, Instagram, and website. - Publish new offers on the website and on the Android application. - Create Facebook ads. Education El Shorouk Academy Bachelor's degree, Management Information Systems, General Sep 2009 - Jun 2013 Licenses & Certifications Google Ads Fundamentals - AstralNex- Digital Guru Green Belt - AstralNex Social Media Marketing - HubSpot Digital Guru Blue Belt - AstralNex Apple Search Ads - Apple Ismail Elalaily - page 4 Snapchat Advertising Essentials - Snap Inc. TikTok Pro Badge - TikTok Strategic Thinking - LinkedIn AVpTRctL-xJB3tlc-rszZb7AzKBT Digital Guru Module l - AstralNex Digital Guru Module ll - AstralNex Master the Strategies, Methods, and Metrics of Champion Marketers - LinkedIn Programmatic Advertising Foundations - LinkedIn Growth Hacking Foundations - LinkedIn The Trade Desk Edge Academy Certified: Marketing Foundations - The Trade Desk Data-Driven Decision-Making for the Real World - LinkedIn Programmatic Compent - Eskimi PPC Fundamentals Exam - Semrush #KQLMgqTVkXvLjdm Skills Tech Savy • English • Project Management • Management • Leadership • Arabic • Marketing • Lead Generation • Keyword Research • Google Analytics Ismail Elalaily - page 5