Ismail Elalaily

As a Growth marketing manager at Aamar and a performance marketing consultant, I help clients achieve their business goals through effective and efficient paid media strategies. I have over seven years of experience in media buying and planning across different industries, such as e-commerce, banking, travel, and SaaS.

I leverage various tools and tactics to enhance brand results through full-funnel paid media campaigns, from awareness to conversion. I use Google Analytics, SEMrush, Similarweb, Google Tag Manager, Google Firebase, Active Campaign, Appsflyer, etc. I also implement A/B testing methodologies, conduct keyword research and competitor analysis, and collaborate with cross-functional teams to optimize campaign performance. I have consistently exceeded KPIs and achieved positive ROAS for my clients, increasing their CTR, CVR, and user retention rate.