ISHITA SINGH-|- | Ishitasingh.net | https://www.linkedin.com/in/isingh22/
EDUCATION
University of Washington (UW), Seattle, WA
Bachelor of Science (BS): Human Centered Design and Engineering (HCDE)
Additional Coursework: Responsive Web (Hype4 Academy)
Aug 2019 – June 2023
Jan 2024 – Current
SKILLS
Design Skills:
Technical:
Research:
Enterprise Design, Design Systems, Wireframing, low & high-fidelity prototyping, Interaction Design,
Information Architecture, Mockups, User Interface Design, User-Centric Design, Ideation, Mobile Design,
Figma, Miro, Sketch, Framer, Invision, Adobe XD, Marvel, Principle, Illustrator, HTML, CSS, Javascript
User Research, User Surveys, User Personas, User Interviews, Usability Testing, Competitive Analysis, User
Journey Mapping, Task Flows, Storyboarding, User flows, User Needs, Iteration, Heuristic Evaluation
EXPERIENCE
Olive App Development – UX Designer | Seattle, WA
Jan 2024 – Mar 2024
● Directed design of beauty mobile app prototype that helps alleviate problems people have with skin care health
● Established UI design language across mockups by implementing design system with 25+ components
● Accomplished user research goals by designing and developing 4 user personas, 3 storyboards, and a user flow
● Examined interaction design & pain points through user interviews and usability testing with 8 stakeholders.
● Designed & prototyped 50+ mobile wireframes using Figma, achieving 15% increase in user satisfaction after iteration
Microsoft [Sponsored Project] – UX Designer | Seattle, WA
Jan 2023 – Jun 2023
● Revamped Microsoft SMC’s support web pages to enhance personalization features, cutting user workload by 25%
● Conducted 8 user interviews, surveys, affinity mapping, and competitive analysis to discover innovative product
opportunities on personalized support websites.
● Implemented personalization features across 15+ screens of redesigned support page to maximize efficiency for users
● Facilitated usability testing sessions with 20 participants to gather feedback on low and high-fidelity prototypes,
iteratively refining the design based on user insights.
Indeed – UX Design Intern | Seattle, WA
June 2022 – Sep 2022
● Led design of data-driven analytics web tool that allowed Indeed to identify user drop-off points across 5 platforms
● Conducted user interviews & A/B tests with 10 participants to identify pain points in existing analytics web tool
● Designed and iterated a high-fidelity interactive prototype of Funnel Web tool, increasing user satisfaction by 20%
● Redesigned 30+ high-fidelity web wireframes using Figma to improve visual design by adopting updated Design System
● Collaborated with 5 cross-functional teams during Agile product development to iterate on user interaction designs
Grand Studio [Swedish Cancer Institute] – UX Design Intern | Seattle, WA
Apr 2022 – June 2022
● Spearheaded the user research initiative for patient check-in experience in the Swedish Hospital mobile application
● Conducted competitive analysis with 15+ competitors to evaluate best check-in experiences and identify market gaps
● Led 15 subject matter expert interviews and diary studies to gather qualitative and quantitative data about user needs
● Initiated user interviews with 12+ hospital patients to discover customer insights and drafted 4 user personas
● Ideated solutions and features for design project and developed 4 low fidelity sketches of design solutions
First American – UX Design Intern | Seattle, WA
June 2021 – Aug 2021
● Facilitated the redesign of an internal company tool that generates financial documents, resulting in a 20% increase in
user satisfaction and solving 5 usability issues
● Implemented low & high-fidelity prototypes with 9+ web screens using industry design system components
● Improved user flow by leading responsive web mockups and providing a design solution used by 50+ escrow officers
● Guided usability testing by examining 15 participants, achieving 90% success rate in review cycle after iteration
● Developed a Figma design toolkit comprising of 25+ components that enabled rapid wireframing across organization
HCDE Peer Advisor – University of Washington | Seattle, WA
Sep 2022 – June 2023
● Hosted 3+ workshops to students on topics about user experience, user flows, accessibility, user-friendly design
● Assisted and advised approximately 10+ students weekly and on various academic & engineering concerns
