Irina Datsenko

PROFESSIONAL CAREER PRODUCT MANAGER / PRODUCT OWNER Boosta| 2016 - Present DATSENKO IRINA PRODUCT MANAGER PERSONAL PROFILE I'm a Product Manager, Business Analyst, Project Manager: throughout my career I was constantly focused on making the right products and making sure we are doing them right. Having both business and technical background, I understand business needs, end users needs, as well as challenges and opportunities of technical implementation, development lifecycle and quality assurance processes. Market research and communication with ends users brings lots of ideas how to make better products, and I know how to execute on these ideas and how to prove with metrics whether these ideas worked. SPECIALIZATIONS - Product vision - Customer success - User & Market research - Product marketing - Roadmapping - Product analysis - Prototyping - New Business Development SKILLS AND HOBBIES Kayaking Crossfit Mountain Climbing Reading Design ( Figma / Sketch ) Volunteering Weightlifting CONTACT DETAILS Mobile: +38 - Email:-Address: Kiev - I joined Boosta soft team and launched our first SEO tool ( now we have almost 3 tools) As a result, my team and I have developed and launched all 3 software for marketing / seo / content specialists ( Google/Bing ). We have customers all over the world. Significant features were: •Increased payments processing volumes by over 2x in a year • Project monitoring platform (+15% session time, +40% CTR) • Content development (+30% CTR) — Define the strategy for the product development and manage the roadmap to deliver new features — Analyze client's business requirements — Determine priorities of features as they are defined and re-evaluate on an ongoing basis throughout development — Write clear and concise user stories, prioritizing development items to align with the product roadmap — Manage requirements to ensure features delivery as expected — Supporting software engineers with the implementation tasks — requirements clarification and validation. — Monitor product performance and proactively identify opportunities for product improvements CO-FOUNDER Fact.io| 2018 - May 2019 Fact.io is a startup project. Main idea - news monitoring platform, where you can collect all data about any fact you want to know. We also know the exact time, sources and coverage of your new, when something important has changed. We on the MVP forming stage - Project Management - New Business Development - Analyze client's business requirements - Developed digital marketing strategies and solutions to achieve clients’ objectives - Sales Management - Human Resource Management PRODUCT OWNER Open Packaging Network | 2018 - Present - Supply: Growth - Supply: Onboarding / Activation - Core Product: Payments Revamp & Tech Debt Reduction Responsibilities: - Manage group of Assoc. PMs - Quarterly / Annual Roadmapping - Opportunity analysis - Ad hoc SQL analysis - Project-level spec - User research & Interviews - Sprint Prioritization / SCRUM Product Owner Role - Project Management & Release Coordination - Issue triage - Post-launch performance analysis Previous Areas of Focus: - Demand: Search, Core Booking Flow, Reviews - Supply: Subscriptions, Promotions, Email Marketing PRODUCT MANAGER WebIdeas Partners | 2015 - 2016 Achievements: - Took a new product line from pilot to scale with extremely lean team - Increased payments processing volumes by over 400x in a year - Found product market fit for payments at StyleSeat - Successful migration of StyleSeat's payments processor from legacy service to Stripe & Fastspring Areas of Focus: - Pro Tools & Payments Policies - Pro Financial & Tax Reporting - Checkout Flow - Client Payment Experience & Settings - Cost Reduction: Operational Optimizations & Fraud / Risk Mgmt - Payments Acquisition Responsibilities: - Quarterly Roadmapping - Opportunity analysis - Project-level spec - User research & Interviews - Sprint Prioritization / SCRUM Product Owner Role - Project Management & Release Coordination - Quality Assurance & Issue triage PROJECT MANAGER SEO-studio | 2014 - 2015 As a Project Manager, I work on the delivery of development projects for a range of clients in the world of start-ups and product companies that eager to change the world. I was involved in multiple projects in parallel and work with various functional teams to establish project scopes, resource assignments and development and release schedules. Then track the progress of these ongoing projects to ensure proper marketing and development progress over time, and very much a key resource in communicating project statuses, both internally and with all our partners and clients. Lead project planning, marketing implementation and delivery: • Market research • Business analysis • Project scope definition facilitation, goals and deliverables; • Project tasks management and resource requirements; • Track project deliverables using SDLC tools; • Monitoring and reporting of project progress to all stakeholders; • Managing project risks, including contingency plans; • Monitoring overall progress and resources allocation/utilization; • Cross-project interdependencies mitigation and impact analysis; • Retrospective analysis to improve quality and meet project standards.