Iqbal Ahmed Alvi
Content Marketer & Strategist | Product Manager | Content
Creator
An enthusiastic, highly organized and driven professional with a can-do
attitude who approaches tasks at hand with tenacity and attention to detail.
H# 81B Dr. Asghar Qadir Road,
PECHS Block 2
Karachi, Pakistan
--Skype: iqbalahmedalvi
https://www.linkedin.com/in/
iqbal-ahmed-alvi-58a3b065/
EXPERIENCE
EDUCATION
Acterys — Content Marketing Manager
Institute of Business
Management
JANUARY 2022 - PRESENT
-
Creation and editing of blogs, white papers, datasheets, eBooks,
infographics, presentations, webinars, video scripts, and others.
Email marketing and guest posting outreach
Infuencer engagement and marketing
Organic content marketing strategy and execution
Astera Software — Product Marketing Manager (Astera DW
Builder)
JANUARY 2021 - DECEMBER 2021
-
-
-
NED University of
Engineering and
Technology
Bachelors of Engineering (BE-
drafting buyer personas, and creating the go-to-market strategy
PROFESSIONAL ATTRIBUTES
Building content marketing strategy for brand awareness and
Team building and training
Lead generation and nurturing activities, including content
Project management
marketing, webinar marketing, social and email outreach,
Task planning and
influencer marketing, ABM campaigns, and more
coordination
On-page and off-page organic marketing plans and overseeing
their execution
-
2015 - 2018
Identifying product’s core messaging and value propositions,
lead generation around the product
-
Master of Business
Administration (MBA)
Crafting and analyzing SEO and SMM campaigns through
Knack of learning and
growing new skills
SEMrush and Google’s suite of analytical tools (Analytics, Tag
Team player
Manager, Search Engine Console, etc.)
Keenness to explore and work
Product-based and promotional content creation (webcopy, case
studies, marketing emails, white papers, product sheets,
on new ideas
technical blogs, etc.)
-
Engaging industry influencers and managing ongoing
relationships to boost brand awareness
-
Conducting R&D activities to identify new features and improve
product’s functionality
CORE SKILLS
Content Strategy & Planning
Creative+Technical Content
Writing
Astera Software — PR & Corporate Communications Lead
MARCH 2018 - DECEMBER 2020
-
Customer success and review management
-
Case study creation, from customer interview to final content
Content Editing
Organic Marketing
Email Marketing
publishing
-
Video testimonial interview, editing, and publishing
-
Tradeshow planning and marketing
-
Pre- and post-webinar marketing (landing pages, email
Public Relations
Lead Generation
marketing, social media posting, off-page PRs, website banners,
Engaging industry influencers & tech analyst firms and managing
EXPERIENCE WITH DIGITAL
MARKETING TOOLS
ongoing relationships to boost brand awareness and facilitate
HubSpot
and other content assets)
-
collaborative work on benchmark reports
-
Product-based and promotional content creation (webcopy, case
studies, marketing emails, white papers, product sheets,
technical blogs, etc.)
-
Website maintenance and management (Astera’s corporate
website and microblog site)
-
Hiring and working with freelancers for technical blog writing
and web development tasks
Logicose — Senior Content Editor
MAY 2015 - DECEMBER, 2017
-
Editing, planning, and management of a team of 15+ writers.
-
Training, performance planning, and skill development of a team
of 15+ writers
-
Assisting floor manager with project management and planning
-
Handling day-to-day client communication on projects
Logicose — Senior Digital Marketing Specialist
DECEMBER, 2014 - MAY 2015
-
Completed 500+ technical and creative writing projects
Conception, writing, and revising content for clients worldwide
Proficient in a diverse range of content types (emails,
newsletters, white papers, product manuals, webpages, blogs,
articles, etc.)
Wisdompad — Editor and Team Lead
MAY, 2014 - NOVEMBER 2014
-
Planning and management of a team of 20+ writers
Report preparation for daily progress of projects
Content creation for a diverse clientele
Enexus Solutions — Content Writer and Planner
DECEMBER, 2014 - MAY 2015
-
Planned and managed a team of 20 writers.
Coordinated with other departments on a daily basis.
Wrote, edited, and uploaded news based articles on the
company's website.
Checked and approved/rejected tests of job applicants.
ActiveCampaign
Marketo
Salesforce
SEMRush
Google Suite of Products
WordPress
Adobe Acrobat DC
