Iqbal Alvi

I’m a seasoned content marketer with a proven track record of developing and executing comprehensive marketing strategies for B2B SaaS and enterprise software companies, including Astera Software, Acterys, timegram, and The NPD Group (Data Ladder). As a marketer, my focus has always been on generating revenue through my ROI-driven content marketing efforts, instead of chasing after vanity metrics like traffic and bounce rates.

I work as a bridge between marketing, and engineering teams, crafting a balanced messaging that speaks clearly to the target audience and invokes emotions that drive conversions. I am a big fan of sales battle cards and have helped sales teams close high-value deals by creating highly focused comparison, use case, and case study documents.

So if you are looking for a results-driven content marketer who focuses on ROI, let's talk.