Ioannis Patelis

CURRICULUM VITAE IOANNIS PATELIS 7, Giannopoulou Str., 151 21 Pefki Tel:- (home),- (mob) Email:-LinkedIn: https://gr.linkedin.com/in/ioannis-patelis-a- PROFESSIONAL SUMMARY • • • Senior Sales Executive with 18+ years of successful experience in leading and managing Pharmaceutical & OTC Sales in Dermatology and 4 years in Orthopedics, within demanding multinational environments. Proven success record in driving growth, meeting and exceeding targets/objectives, and achieving performance excellence. Led successful execution of sales initiatives and operation of CRM systems. Adept at managing communication with internal cross functional partners and external stakeholders. Assertive, tenacious and results-driven manager with strong motivational and team building/leading competencies. Strategic problem solver with broad planning, coordination and negotiation experience. WORKING EXPERIENCE MABICO Pharmaceutical & Medical Sales Services Oct 2020-Today KAM running projects in the field of Neurologists and Orthopedics KYRITSIS ORTHOPEDICS Nov 2018- Aug 2020 Distributor and Manufacturer of well-known orthopedic brands Commercial Director Direct Report to GM Key Responsibilities • Sales planning and effective management of SF activities and tactics/strategies • Managing a team of 4 Pharmacy Sales Reps • Responsible to monitor and visit Key Accounts (Wholesalers and Big Pharmacies) • Monitor the orders route in the warehouse Key projects • Split of sales team areas and implementation of segmented list of pharmacies leading to targeted visits and time saving of the team. • Effectively implement existing checking system for orders packaging that reflected to 25 working hours saving per month. • Implementation of CRM order taking that reflects to accurate orders delivery and visits planing. Key Accomplishments • 2019 performance +6% NEOBEAUTY COSMETICS Feb 2017- July 2018 Distributor of well-known cosmetic brands such as Arcaya Sales and Marketing Manager Direct Report to GM Key Responsibilities • Strategy setting and managing Sales function / Coordination of MKT activities • Sales planning and effective management of SF activities and tactics/strategies • Managing a team of 4 Sales Reps, 4 promoters & 1 Digital Marketing • Maintenance and development of strong bonds with major pharmacists and KAM Key project • Effectively launch new digital campaign and strategy for Feb 2018 • Set strategy to penetrate and develop into leading POS in the pharmacy market Jan 2018 Key Accomplishments • Managed to place strategic brand products to 3 out of top 6 pharmacy e-shops contributing to a 15% share of total company sales. • Launched company e-shop that contributed a 5% to company total sales Page 1 of 3 IOANNIS PATELIS CURRICULUM VITAE Sept 2001 – May 2016 GALDERMA HELLAS S.A. Dermatology company providing dermatology prescription, self-medication and aesthetic / corrective products (Nestle Group) Sales and Marketing Manager (Direct Report to Regional Director & GM from Oct 2015) Feb 2014 – May 2016 Key Responsibilities • Strategy setting and managing Sales function / Coordination of MKT activities • Active participation in budget preparation 3YOP & presentation (2015 & 2016) to corporate (Regional Director, Financial Controller & GMs of the region) • Sales Planning and effective management of SF activities and tactics/strategies • Preparation of all monthly Sell Out data reports & Monthly Rolling Forecast report for corporate Monitor of orders forecasting to avoid Out of Stock (OOS) • Sales & MKT for Non-Melanoma Skin Cancer (NMSC) portfolio (Metvix & Actinica) • Managing a team of 5 MSRs, 4 Sales Reps, 1 Senior Brand Manager & 1 MKT Trainee • Maintenance and development of strong bonds with major dermatologists and KOL Key Projects  Introduced new CRM/CLM system for OTC team including compatible e-ordering system resulting in accurate monitoring of pharmacists, no lost orders and 30% order delivery time improvement  Launched Metvix DL, a NMSC portfolio product (01/2016) – Pre-launch activities, material development & training of the SF (Q42015 - Q1 2016)  Launched successfully the OTC business to pharmacies with a portfolio of sun care products and dermocosmetics following corporate strategic decision on 02/2014 Major Accomplishments  Spearheaded and succeeded in including Epiduo and Oracea brands in the positive list (Q4 2014), performing all necessary actions in collaboration with global Market Access team, RA & Derms association and successfully presenting file with RA to Health Authorities (Q2&Q3 2014). Results: +19% (2014) & +40% (2015) vs. relevant targets. Epiduo nominated for Best Performance in 2015 among EMEA countries (top 3)  Achieved 15% growth in 2015 7th in ranking as 3rd fastest growing company in D class market.  Achieved 10% growth in 2014 in D class market 8th in ranking in a market with 0,0% growth  Coordinated the launch of media plan for Loceryl NL (switch from Rx to OTC) in 09/2015 resulting in 100% sales increase (09 &10/2015) Sales & Marketing Coordinator (Direct Report to Regional Director) Key Responsibilities Sept 2010 – Feb 2014 • SF management & Sales Planning / Monitoring of SF activities through CRM • Active participation in budget preparation 3YOP (2012 & 2014) & presentation to corporate (Regional Director, Financial Controller & other GMs of the region) • Coordination of MKT activities (New Product launches, conferences etc.) • Monthly monitoring of orders forecasting to avoid OOS situation • Management of a team of 4 MSRs and 1 Product Manager • MKT & Sales of NMSC portfolio (Metvix) • Managing effectively to maintain and develop strong bonds with all major dermatologists and keeping involved in main KOL in company’s activities • Preparation and submission of monthly reports Page 2 of 3 IOANNIS PATELIS CURRICULUM VITAE Key Projects  Proposed and monitored the implementation of new CRM/CLM (Veeva) enabling e-detailing presentations to doctors for the Rx team, surveys production while securing cost savings  Prepared the launch of OTC business:  Built MKT strategy for the launch of Sun Care brands Daylong & Actinica Researched strategic partnership for the promotion of OTC portfolio in the level of MKT and Sales Force (Q2-Q4 2013) Major Accomplishments  Effectively managed the launch of strategic brand Epiduo (2011), succeeding a leading 8% unit MS within 6 months, whilst market was declining by 32% in units. Product reached 21% contribution to total Sales Turnover at the end of 2013  Achieved +4,6 % growth (2013) and fully met Sales Target despite diverse market conditions Feb 2008 – Sept 2010 Field Force Coordinator (Direct Report to GM) Key Responsibilities • Monitoring and coordinating Sales force activities / Sales Planning • Market / Sales Analysis compilation and Sales Forecasts preparation • Management of a team of 4 MSRs • Building and maintaining strong bonds with major dermatologists and keep involved KOL in company’s activities Key Projects • Initiated and implemented a CRM system and trained the Rx team in the new CRM, securing consistency and accuracy in company DB, structured planning, reports and time management. Major Accomplishments  Recruited and trained a totally new Rx sales force of 4 MSRs (in replacement of the old team) in Q3 & Q4 2008, leading to a 23,7% sales growth in 2009. Medical Sales Representative (Direct Report to GM) Sept 2001 – Feb 2008 Key Responsibilities Promote mainly Acne portfolio / Adaferin & Onychomycosis / Loceryl to Dermatologists in the areas of North & West Attica, Crete, Epirus and Eastern Central Greece Major Accomplishments  Best MSR Greece in 2004, participated in EMEA Excellence Awards  Best MSR Greece in 2003, participated in EMEA Excellence Awards 1990 – 2001 GR. SARANTIS S.A. 1998 – 2001 Decoration Dep.Promotion (Selective Cosmetics) Supply Chain & Distribution Coordinator (NATALY’S SHOPS CHAIN) 1991 – 1997 (Selective Cosmetics / MKT Department) 1990 – 1991 ELTRANS INTERNATIONAL TRANSPORTS S.A. 1984 – 1990 Office Employee EDUCATION/QUALIFICATIONS • EEFAM Advanced Certificate in Strategic Pharmaceutical Marketing Oct 2013 – Apr 2014 • EEDE Diploma in Sales Management Oct 2008 – July 2009 • ΙΕΚ ΑΚΤΟ Sep 1993 – June 1995 Diploma of Higher Education in Photography of MIDDLESEX UNIVERSITY • ΙΕΚ DELTA Sept 1984 – May1987 Diploma of Higher Education in Programming – Analysis SEMINARS Situational Leadership, KEN BLANCHARD Co, 2012 Negotiation Skills, SCOTWORK, 2012 FOREIGN LANGUAGES IT LITERACY English (Fluent) MS Office 16: Excel, Word & PowerPoint, CRM/CLM-ERP Atlantis Page 3 of 3