EXPERIENCE
October, 2016 - present (1 year 4 months)
ASO & SEO Senior Specialist, Organic Search Manager @ T-Me Studios,
Bucharest, Romania
Main Responsibilities
Ioana Gratianu
(Bucharest, 32 Years, F)
--Last activity: Feb 26, 2018
(https://www.bestjobs.eu/en/cv/ioanakko)
I have a driving license
Available for relocation
Interested in part time offers / projects
Available for business trips
Spoken languages
English (Advanced)
Spanish (Medium)
Romanian (Native)
Your top tags
SEO Manager
SEO
aso specialist
Seo specialist
Seo consultant
Search Engine Optimization
Search engine optimization specialist
- Create strategies and execute plans for growth of organic traffic following industry
best practices and usability guidelines for Web properties and Android Apps
- Identify key problem areas and develop strategies to adjust SEO and ASO
campaigns
- Coordinate digital marketing efforts
- Develop on-page optimization strategies for Web and Android Apps
- Stay up to date with the latest search engine trends and technologies to ensure peak
performance on all search initiatives
- Develop plans for all SEO, ASO and Digital initiatives and oversee the
implementation with the Content Writers, Social, PR, Product, Web Development and
Creative teams
- Liaise with the other teams (Social, Content, Creative, BI, Development) and provide
direction for proper implementation of SEO and ASO recommendations for business
related sites
- Link profile management
- Train SEO and ASO Professionals
- Lead a team of 4
- Plan weekly and monthly activities
- Create reports based on main KPIs for Web properties and Android Apps
- Monitor main KPIs and develop new initiatives to obtain organic traffic growth
- Optimize Web properties and Android Apps for performance
- Analyze and create strategies for Store Listing improvements for Android Apps
- A/B testing for Store Listing improvements for Android Apps
- Follow and ensure compliance with Google Developer Policies across all Android
Apps in the portfolio
In my daily activities I use a variety of tools and platforms:
Ahrefs.com
majesctic.com
moz.com
Raven Tools
SemRush
Google Adwords Keyword Research Tool
Ubbersuggest
Merge Words
keyword.io
appannie.com
sensotower.com
similarweb.com
Google Analytics
Google Webmaster Tools
Serplab
Facebook Analytics
In-house app development tools
And more
Achievements:
Managed a portfolio of over 7000 Android Apps
Implemented the strategy to bring all apps to standard in accordance with Google
Developer Policies
Trained 3 ASO professionals
Planned, published and optimized 10 web properties
Grew success rate from 15% to 40% for A/B testing for Store listing improvements
Created, optimized and implemented ASO friendly descriptions for portfolio apps
Aligned store listing for main apps to industry standards
Obtained over 30% increase in organic traffic for main Apps
Obtained a 50% increase in organic traffic for all portfolio YOY
June, 2014 - October, 2016 (2 years 4 months)
SEO Manager, Senior SEO Specialist @ Engine ready, Bucharest, Romania
Main Responsabilities
- Perform SEO audits for the websites in the company’s portfolio
- Create strategies and execute plans for growth of organic traffic following industry
best practices and usability guidelines
- Indentify key problem areas and develop strategies to adjust SEO campaings
- Plan redesign moves with minimal impact on rankings
- Develop on-page optimization strategies
- Stay up to date with the latest search engine trends and technologies to ensure peak
performance on all search initiatives
- Develop plans for all SEO initiatives and oversee the implementation with the
Content Writing, Social, PR, Product, Web Development and Creative teams
- Liaise with the other teams, such as News, Creative and Web Development, and
provide direction for proper implementation of SEO recommendations for business
related sites
- Link profile development
- Link pruning
- Penalty recovery activities: identification, resolution, documentation of efforts, apply
for reconsideration
- Coordinate SEO juniors and Content Writers
- Manage a team of 10
- Train SEO Professionals
- Plan weekly and monthly activities and reports
- Monitor development changes using JIRA
- Develop workflows and rules of conduit
I use a variety of tools and platforms:
Ahrefs
majescticSEO.com
moz.com
Raven Tools
SemRush
Similarweb
Ubbersuggest
Merge Words
Google Analytics
Piwik
Google Search console
Google Adwords Keyword Planner
Serplab
Etc
Achievements:
Managed and developed over 20 blogs
Managed and developed 5 global e-commerce websites
Obtained growth of 50% on organic traffic on e-commerce platforms
Planned and executed domain moves with minimal organic traffic impact
Planned and executed full website redesign with minimal organic traffic impact
Managed 5 Manual Action Penalties with 100% success rate
Trained 12 SEO professionals
Planned and implemented the transition from in-house to agency SEO team
Built product list for SEO agency
Created workflows and procedures for SEO agency
December, 2006 - June, 2014 (7 years 6 months)
Copywriting/SEO Manager @ Alpso Grup, Bucharest, Romania
In my position as the manager of the copywriting/SEO team I was responsible for
developing and implementing initiatives regarding the SEO strategies for 6 ecommerce websites from the UK
Main responsibilities
- Implement on-page and off-page SEO strategies for the UK online shops the
company developed and maintained
- Write and optimize content
- Plan URL architecture
- Develop and implement a link building campaign ( link building in forums, blogs)
- Managing social media accounts: Facebook, Twitter, Google, Pinterest for company
websites
- Promoting the websites with Facebook ads, Twitter ads, Google Ads
- Monitoring the traffic on the websites through Google Analytics
- Creating keyword strategies for on-page and off-page SEO and PPC campaings
- Draw daily, weekly and monthly reports regarding the activity of the department
- Develop strategies and assign tasks to the members of my team
- Liaise with the programming, web design and web development teams regarding the
development and maintenance of the websites
Project Manager ( NovemberDecember 2013)
Main responsibilities
- Draw up a plan for the expansion project of launching an online shop in Holland
- Supervise the translation project
- Create the on-page SEO strategy with keyword research for the Dutch market
- Test the website functionality after the completion of each stage of the project
- Develop the strategy for the social media accounts: Facebook, Twitter, Google+,
Pinterest
Achievements
First page, above fold positions on organic search on top keywords
Recovered projects from manual Penguin penalty
Developed 4 new websites for the client's portfolio, as Project Manager and SEO
Specialist for one
Trained 10 SEO Juniors and Content Writers
Managed a team of 5 people
EDUCATION
2017 - 2017
Advanced Google AdWords - Marketing @ Courses / Conferences , Bucharest,
Romania
The Google AdWords course at the Online Knowledge Institute aims to create
Adwords specialists able to develop online campaigns or to manage liaisons to media
/ online / performance agencies.
2016 - 2016
SMX London - Marketing @ Awards / Certifications , Londra, Anglia, Regatul Unit al
Marii Britanii şi Irlandei de Nord
2016 - 2017 (1 year)
Google Analytics Individual Qualification @ Awards / Certifications
2015 - 2015
Bruce Clay Europe - Marketing @ Courses / Conferences , Milan, Italy
SEOToolSet® Course from Bruce Clay Europe
2009 - 2010 (1 year)
Avantaj Consulting - Automatic, Computers @ Courses / Conferences , București,
România
HTML editor
2004 - 2008 (4 years)
University of Bucharest, Universitatea din Bucuresti - Foreign Languages and
Literature @ University (graduate)
2000 - 2004 (4 years)
Gheorghe Sincai Highscool, Liceul Gheorghe Sincai - Philology @ High School /
Vocational School
