Ioana Gratianu

Throughout my career the soft skills that have defined my presence in any professional environment have been problem solving, creative thinking, attention to detail, planning, communication, ability to adhere to deadlines and multi-task, efficiently delegate as well as assign priorities. Furthermore I have always made it a priority to ensure accuracy of data and always tried to use my analytical skills when preparing reports and strategies.  I have always found a way to work well with other team members and I enjoy a collaborative team environment, which makes me a perfect fit for a remote position.

As an SEO professional my approach is always a combination of methods that include keyword research and prioritisation, site code and content analysis, optimized metadata and create unique and relevant content, increase online presence for the website or brand, competitive analysis and social media integration, improving internal link structure as well as staying informed and incorporating industry best practices in an ever-changing environment such as SEO. I also define and closely monitor relevant KPIs and adjust strategies according to findings to continuously fine tune the optimisation process.

Using this approach I have succeeded in growing organic traffic to a number of e-commerce websites and blogs as well as Google Play store listing visits for Android apps.

In my role as SEO manager I have always been challenged to constantly improve my communication skills to make sure to relay the message as effectively as possible in dealing with team members, clients, upper management and product owners and succeeded to relay technical information in a clear and informative manner in all cases.