ILDEMARO ORELLANA TORRES
VENEZUELAN - ITALIAN CITIZEN - EEA NATIONAL – PASSPORT # B 609724
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ARCHITECT - SENIOR CORPORATE MANAGER
RESTAURANT DEVELOPMENT CONSULTANT
Goal achiever professional with widely tested senior management /operations accountabilities
and multinational restaurant development expertise.
____________________________PROFESSIONAL PROFILE__________________________________
Performance-driven, corporate oriented professional with 30+ years of continuous on-field
experience in restaurant business design, development & operation.
Proactive self-starter with track record of initiative, personal involvement, ownership of
work and reputation for removing obstacles and making things happen.
Creative and analytical thinker with demonstrated ability to understand restaurant
environment and drive it to commercial success.
Awarded leader who effectively motivates others, strengthens work teams and directs toplevel strategic corporate initiatives.
Natural-born interpersonal communicator; effective project seller to corporate senior
executives and/or business owners; successful construction supervisor and multidisciplinary
team coordinator.
Skilled coalition-builder with multicultural experience through extensive Latin America and
USA work experience.
____________________________AREAS OF EXPERTISE___________________________________
Business Development
Restaurant Business Plans
Profitability Strategies Specialist
Business Feasibility Study
Project & Remodel Bidding
Construction Cost Analysis
Contractor & Supplier Development
Store Image Management
Administrative Tools Design
HR Development & Training
Operations Standardization
Operation Manuals Development
POS Integrated Solutions
Strategic Development
Multidisciplinary Teams Coordination
Accountability Building Strategies
_____________________________ ACADEMIC PROFILE ____________________________________
Invited Professor at IESA (Instituto de Estudios Superiores de Administración) since 2012
Food Business Management Courses / Food Business Project Development Courses
__________________________PROFESSIONAL EXPERIENCE________________________________
Owner / Director – Aria Business Consultants, C.A., Oct/2014 – Present
Company Services:
Food business general consultancy contractor
Food business business plans development (Spanish-English)
Restaurant operations standardization. Operation manuals development
Restaurant architectural projects.
Equipment purchasing consultancy - procurement
Restaurant concept analysis - profitability building strategies
2014 - 2015 Projects:
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Barloa Sushi & Robata - Valencia. Edo. Carabobo
Hospital Internacional de Barquisimeto - Restaurant / Bakery - Cabudare. Edo. Lara
BL Chicken & Ribs - Cabudare - Edo. Lara
Centro de Producción Gastronómica - Chacao. Caracas
Fondo Blanco Bar Lounge - San Juan de Los Morros. Edo. Guárico
Chimichurri Restaurant / Posada - Margarita Island
Sake Room Restaurant - Miami, FL.
General Manager – CEO, TGI FRIDAY’S VENEZUELA
Mar/2006 – Jun/2008
Job Description:
General Manager responsible for sales and profitability of 10 restaurants in Venezuela &
Aruba, with total volume of sales of US$ 20 MM a year.
Direct supervision of Finances, Operations, Marketing, Quality Assurance, Training, Human
Resources and Logistics Departments in the Master Franchise Company.
Design of the Yearly Strategic Plan of Carescon, C.A., including financials, new openings,
sales projections, Ops. Strategies and Man Power Plans.
Responsible of relationships with CARLSON RESTAURANTS WORLDWIDE.
Key Accomplishments:
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Sales increase of 60% in comparable sales and 15% in transactions related to previous year.
Customer service standards improvement thru new supervision and feedback procedures.
Low performance restaurants recovery and profitability improvement chain wide.
POS & Back office software update plans executed.
Labor wages and benefits standardized countrywide.
Restaurants refreshing and remodels with low cost approach and timely.
General Manager, BON PAIN INDUSTRIES, C.A.
Nov/2014
Feb/2003 to Mar/2006 - Jan/2010 to
Job Description:
General Manager reporting to owner family members. Responsible for sales and profitability
of the most prestigious French Bakery in the Country with sales of more than US$ 6 MM a
year.
Operating Manuals design management, including more than 300 recipes, Ops. procedures,
cost analysis, administrative controls and labor management.
Design and development of weekly lunch menus, including recipes research and cost
calculations.
Key Accomplishments:
New openings in NYC (2006) and La Alameda, Caracas (2012)
Operations Standardization - Complete recipes Manual - Operation Manuals
Sales increase in 100% in 3 years -).
Solid positioning of the business in a very competitive market of executive lunch and family
weekend breakfasts in Caracas.
o People development in key areas of the business.
o Delivery service development (La Alameda)
o Frequent speaker at post-graduate courses representing Pastelería St. Honoré Management
Team.
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Owner / Director, Ruggeri-Orellana Assoc. Architects, C.A.
Jul/2000 to Feb/2003
Job Description:
Management of Design Team of 3 architects and 2 CAD draftsmen, overseeing the
production of 30+ architectural & interior design projects per year.
Client’s relationships: project bidding, architectural proposals & presentations, timelines
development, construction bidding, job inspections, mall relationship, punch lists.
Engineers relationships: coordination & supervision of structural, electrical, plumbing,
HVAC and fire projects matching with architectural plans.
CAD equipment library development: optimized project production through previously
created CAD symbols database.
List of Clients: (# of units)
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Wendy’s Restaurants (9)
Benihana Sushi & Grill (3)
TCBY (5)
American Hot Dogs (3)
Don Churro (4)
Mariess Comida Criolla (3)
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Expresso.net Cyber Café (2)
Vitacolada Smoothies (2)
Chez Pasta (2)
Gyros Greek Food (3)
St. Honore Bakery (2)
Casa Roux Deli (2)
Project /Construction Manager, McDonald’s Corporation
Ago/1994 to Jun/2000
Job Description:
Head of the Construction Department, including 3-5 Project Managers, Permits Expeditor,
RE & Construction Coordinator., Equipment Purchasing & Imports Coordinator.
Lead and manage construction strategies across the Country in order to accomplish the
development goal of 12 – 15 new restaurants per year.
Hire architectural firms and general contractors. Definition and negotiation of standard fees
according to corporate goals under McDonald’s International supervision.
Development and evaluation of constructions standards for McDonald’s in Venezuela’s
market: building design, finishes, furniture, equipment and signage.
Member of Latin America Construction Board in charge of Energy Savings Initiatives for
LA market.
Key Accomplishments:
o Opening of 48 new restaurants between 1994 and 1998, including Free-Standing, In-Store
and Food Court units.
o Sustained construction cost reductions year-to-year achieved through increased project
efficiencies, materials optimization and operational layout changes.
o Development of a profitable Construction Department from scratch.
Project Manager, Grupo Tropiburger
Nov/1992 to Jul/1994
Job Description:
Head of the Project Department, which included 1 Job Inspector, 2 Designers and 1
Equipment Maintenance Supervisor.
Assist the VP of Development in the creation of new restaurant concepts, designing image,
flows, equipment layouts and site research.
Hire architectural firms and contractors to execute new developments and remodels across
the Country.
Responsible for all project and construction issues related to Grupo Tropiburger brands in
Chile and Dominican Republic.
Key Accomplishments:
o Creation of new brands as: Priazzi, California Roasters, American Deli, Tijuana’s Mexican
Café, Zuma restaurant.
o Execution of 18 new projects and remodels in a 2.5 years period. Most included in-house
developed projects.
o Opening of two restaurants in Santo Domingo (Dominican Republic), two more in Santiago
and one in Vina del Mar (Chile).
Owner / Director, Ruggeri-Orellana Assoc. Architects, C.A.
Jan/1987 to Oct/1992
Position:
Freelance architect working designing and building Fast Food Restaurants and food-related
projects.
Key Accomplishments:
o Design of the first Venezuelan Bakery in Miami, USA: DON PAN in Flagler St.
o Design of the prototype retail store for CHIP-A-COOKIE in Bogota, Colombia.
List of Clients: (# of units)
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Yogen Fruz (34)
Chip-a-Cookie (11)
Extravaganza (7)
St. Moritz Chocolatier (8)
Paris Croissant (2)
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Gilda Gelaterias (6)
Boots & Bags Retail (2)
La Boulangerie (3)
Mr. Donut (3)
San Antonio Food Court
_________________________________EDUCATION________________________________________
Bachelor’s degree: Architect, Universidad Simon Bolivar, Caracas, Venezuela 1984.
________________________PROFESSIONAL RECOGNITIONS_______________________________
Awarded Project Manager of the Year 1995 by McDonald’s Corporation.
Awarded Construction Manager of the Year 1997 by McDonald’s Corporation
_________________________PROFESSIONAL AFFILIATIONS_______________________________
Colegio de Ingenieros de Venezuela # 45.356
Colegio de Arquitectos de Venezuela # 2.994
______________________________PERSONAL SKILLS____________________________________
Computer Literate: Autocad proficient, Word, Excel, Power Point, MS Project, Photo
Editors, Administrative Commercial Software.
Languages: Spanish (mother language) and English (advanced) IELTS certified.