Ignacio Jose Gonzalez Ruiz

IGNACIO J. GONZÁLEZ RUIZ Madrid 1978 |-| - | linkedin.com/in/ignacio-gonzalez-ruiz/ Dynamic Commercial Operations Executive with 20+ years of proven success in leading growth initiatives across industrial, telecom, and FMCG sectors. Trilingual (EN/ES/PT) and adept at navigating multicultural environments, with an unwavering work ethic and a passion for excellence. Experience Motorola Iberia | Sales Operations Manager, Iberia August 2024 – Present | Madrid, Spain • Reporting to the General Manager and to the EMEA Sales Operations Director; and working with 4P, Sales, Global Supply, and Finance teams to define and execute the business strategy. • Overseeing short-term execution, mid-term planning, and long-term forecasting to support Motorola’s strategic objectives in Iberia. • Portfolio and channel strategies, pricing models, demand-supply alignment, market assessments, and incentive programs—ensuring P&L and commercial KPIs consistently hit targets. • Created an AI-assisted sales planning tool to be rolled-out and standardized across the EMEA region. Vodafone Spain | Portfolio Commercial Manager, Products and Services April 2020 - July 2024 | Madrid, Spain • Defined device strategy in concert with Marketing, GTM, and Finance across all business segments and channels. • Led implementation of Sales & Operations Planning (S&OP) program, with prior consulting from Accenture, leading monthly business reviews with top management and achieving +45% improvement in forecast accuracy leading to -15% reduction in obsolescence provisions, and overall improvement in device performance. • Delivered deep commercial performance insights to steer high-impact decisions, optimizing device portfolios to maximize ROI, reduce customer churn and increase ARPU. Vodafone Group | Global Pricing Manager, Northern Europe Pricing September 2016 - April 2020 | Newbury, UK • Led end-to-end pricing for global connectivity and managed telecoms services, targeting Northern Europe–based multinational clients. • Lead pricing manager for Vodafone´s largest wins: Aviva Insurance and Rolls Royce. • Crafted and defended strategic bids for both global and local Vodafone offerings. Customer-facing bid team member defending and negotiating strategic Vodafone bids. Vodafone Global Enterprise | Pricing Commercial Manager September 2014 - September 2016 | Madrid, Spain • Developed compelling commercial proposals and pricing structures for inbound Global Enterprise customers across Central and Southern Europe. • Lead pricing manager for Vodafone´s largest wins: Enel/Endesa and DHL Spain. • Negotiated pricing and managed risk to align customer needs with Vodafone’s financial strategy, driving margin expansion without compromising service quality. Telefonica Global Services | Global IT Control Project Manager March 2013 - September 2014 | Madrid, Spain • Coordinated monthly IT finance planning, budgeting, and forecasting across LATAM and European hubs. • Oversaw CapEx controls across LATAM and Europe, and delivered strategic plan reporting to Telefónica’s Controller, CIO, and COO, ensuring robust governance and fiscal discipline. Vodafone Spain | Financial Control Specialist for Consumer & Business units July 2008 - March 2013 | Madrid, Spain • Lead pricing analyst for Vodafone´s largest wins: Junta de Andalucía and Generalitat de Catalunya. • Co-led rollout of Pricebook for standardized pricing for the newly created Vodafone Global Enterprise. • Revenue Team: defining the voice budget cycle for corporate and consumer units, deviation analysis, and provided tailored reports to executive leadership for +€3 billion in annual revenue. Daikin AC Spain | Supervisor Corporate Planning October 2003 - July 2008 | Madrid, Spain • Legally authorized company representative. Supervised two direct reports and liaised with HQ in Brussels to align global objectives and internal controls. • Managed strategic planning, P&L and budgeting, implemented SOX, and supported Deloitte audit for a €350 million/annum company. KPMG Consulting Spain | Consultant SAP August 2001 - October 2003 | Madrid, Spain & Gütersloh, Germany • Assigned to KPMG´s largest accounts: Telefonica and Repsol. • Implemented SAP at mediaWays GmbH (Telefonica Germany) and developed modules at multiple Repsol business units. • Delivered end-user training and ongoing support to drive adoption and ensure data integrity in profitability analysis. Education • • • Master in Financial Economics, Universidad Pontificia Comillas, Madrid -) BSc (Honours) Economics, University of York, UK -) AP Scholar with Honor, Advanced Placement Program, The College Board. American School in London -) Further training • • • • • Harvard Kennedy School, Machine Learning for Leaders webinar, 2023 Harvard Implicit Association Training, 2020 Scotwork Global Negotiation course, 2016 Decision Support Financial Control and Revenue training course, 2013 Cámara de Comercio Madrid, Fundamentos de Control de Gestión, 2009 Technical knowledge Advanced Excel, MS Office, Tableau, PowerBI, QLIK Sense, Salesforce, Google sheets, SAP Languages Native English and Spanish, with fluent Portuguese. Beginner German.