Ifedayo Kayode Lawrence

IFEDAYO KAYODE LAWRENCE Area Marketing Manager - ◇- ◇ Nigeria SUMMARY Highly motivated and results-oriented Professional with 10+ years of experience in the FMCG sector, seeking a challenging role where I can leverage my expertise in branding, marketing strategy, and team leadership to drive revenue growth. WORK EXPERIENCES Area Marketing Manager Jan '21 — Present North 2 Kellogg's Cereal Multipro Consumer Products Limited Benin City, Nigeria Developed and managing marketing budget, ensuring efficient allocation of resources and staying within allocated funds. Spearheaded the launch of new products, resulting in a 80% increase in sales within the first quarter. Implemented a revised branding strategy that increased brand awareness by 90% based on Social media engagement and Market research. Organizing promotional events and coordinating staffing Managing the marketing department's staff. Preparing and presenting quarterly and annual reports to senior management. Promoting our brand at trade shows and major industry-related events. Keeping informed of marketing strategies and trends Evaluating and optimizing marketing and pricing strategies. Leading and training a team of Marketing Associates Analyzing market trends and preparing forecasts. Generating new business leads. Increasing brand awareness and market share. Brainstorming fresh advertising ideas with senior management Partnering with product development and buying teams to estimate product demand. Health Maintenance Liaison Officer Jan '19 — Jan '21 North-2 Consumer Product Limited. Regular Staff Interaction to ensure timely attention to Medical complaints Provision of adequate information on Benefits Ensure timely and proper registration for principal and dependants Ensure staff and Dependants gets good medical care and attention at the Hospitals. Seamless authorization of codes from the HMOs for staff use. Provision of adequate information on (plans and upgrade when necessary, addition of new enrolees, etc) Routine service Calls to all targeted staff/HMO discussing: Issues or concern (if any) with details couple with request for formal complaint via mail; Propose/Schedule of Health Talks. Regular presentation on "How the scheme works" Ensure quarterly health talks for all staff at different intervals. Monthly routine/targeted hospital visitation. Respond to mails; enquires and complains within 24 hours. Follow up on complains Companywide (liaising with concerned unit/dept) deliverables to staff. Maintain daily log and response to enquiries(walk in, emails and calls) by staff. Coordinating of other assigned related responsibilities by Management. General Manager/Maintenance officer Jan '10 — Jan '19 Lafiya Surgery Hospital Nigeria Preparing and payment of staff salary. Preparing and collating of medical bills for patients. General maintenance of electrical appliances, furniture and fittings. Regular training and seminar with National health Insurance Scheme (NHIS). Regular training/Seminar with Staff on latest trends. Preventing of lost and mismanagement of property. Health Care Assistant Jan '14 — Jan '16 HealthPlus Pharmacy Limited Kano, Nigeria Cash and till management at Point-of-sale Stock merchandizing taking note of pharmaceutical class of drugs and sundries. Regular training on retailing and link-selling of products Basic pharmaceutical services to clients including blood pressure, blood glucose and body mass index. Basic Health Care Services and Advice. Health Care Assistant Jan '17 Perficos Pharmacy Opposite Aminu Kano Teaching Hopital Kano, Nigeria Cash and till management at Point-of-sale Basic pharmaceutical services to clients including blood pressure, blood glucose and body mass index. Health Care Assistant Jan '18 Aitek Pharmacare 69 Kano, Nigeria Kano Fried Chicken). Cash and till management at Point-of-sale Stock merchandizing taking note of pharmaceutical class of drugs and sundries. Regular training on retailing and link-selling of products Basic pharmaceutical services to clients including blood pressure, blood glucose and body mass index. EDUCATIONAL BACKGROUND WITH DATES Kano State Polytechnic Jan '11 — Jan '13 Kano State Polytechnic Jan '08 — Jan '10 Abbas Maje Nassarawa Secondary School Jan '97 — Jan '03 Alma mud Nursery & Primary School Jan '90 — Jan '97 Jan '14 Jan '11 — Jan '13 Jan '08 — Jan '10 Jan '06 SECONDARY SCHOOL Jan '97 — Jan '03 PRIMARY SCHOOL Jan '90 — Jan '97 TRAINING POULTRY Training Poultry Jan '01 POST HELD AND AHIEVEMENTS Award for Outstanding Healthcare Assistant Jan '01 Health Plus Pharmacy REFEREES Pastor Francis Ossai, Resident Pastor, International House of Prayer Church, Kano State,-,- Mr Gbenga Ayeni, P Z Nigeria Limited Kano, Kano State,-