Ifedayo Kayode Lawrence

I am a dynamic Area Marketing Manager at Multipro Consumer Products Limited, managing Kellogg’s Cereal marketing operations in Benin and surrounding regions. With over 10 years of experience in the FMCG sector, I specialize in strategic brand activation, product launches, market expansion, and team leadership. I’ve successfully driven an 80% increase in product sales through targeted campaigns and implemented branding strategies that boosted awareness by 90%. I’m skilled in market trend analysis, budget management, team training, and cross-functional coordination, consistently delivering measurable marketing results.