IBEKWE OBINNA
Professional Summary
Social Media Manager/ Email Marketer with over 2 years of experience delivering high-level remote marketing activities for organisations, such as , social media management, calendar management, email handling,and high level Customer Service.
Proficient in content creation, customer support, Social Media Analysis, and crafting irresistible email copies. Focused at improving operations, brand visibility, and client satisfaction in remote and tech appreciated environments.
Core Skills
• Basic Video editing with Capcut and AI video editors.
• Social Media Management (YouTube, Facebook, LinkedIn, Tiktok)
• Calendar and Email Management (Gmail, Outlook, Birdsend and MailChimp)
• Basic Graphic Design (Canva)
• Customer service/Support
• Lead Generation and CRM Management (HubSpot, Zoho)
• Google Workspace and Microsoft Office Suite
• SEO Basics and Hashtag Research
• Email Automation Sequence.
• Market Research and Competitor Analysis
• Content Research, Planning and Creation.
• Product Promotion and campaign.
• Meta Ads campaign management
• Basic Knowledge of Google PPC Ad campaign
Professional Experience
Social Media|Email Marketer|YourJapaBuddy|Remote|June–October 2025.
• I managed the company's social media accounts such as YouTube, Facebook, Instagram and Tiktok.
• I used my social media strategy to 10x the companies presence on Tiktok
• I was in charge of sending out emails to both prospects and buyers through their email tool Birdsend. I drafted and scheduled this email.
• I carried out a 7 days campaign promoting the companies primebuddy and starter kit products thereby encouraging sales by over 50% . We made over 10 sales that week.
• I helped them fix all their 30 days email automation sequence to help promote their new and existing products.
Social Media Manager|Team lead|BRXIN Digital Marketing Services|Remote| June– October 2025
• Grew the team social media handles on Facebook, Instagram,and LinkedIn by over 300%
• Created and posted digital marketing and Entrepreneurship content for the team on all platforms posting over 60 content in total
• I was in charge of directing the marketing team which was made up of a designer, email marketer and a social media manager.
• I was also involved in partial lead generation activities helping them generate 5 qualified leads per month through inbound and outbound processes such as drafting cold emails.
• Participated in a 10 and 7 days organic and non paid campaign for the team.
Community Manager|Victorian Academy A Shevolution Subsidiary |REMOTE|April–July 2025
• Grew and maintained an active WhatsApp community, increasing engagement and member retention through valuable content and discussions.
• Moderated the group effectively by resolving conflicts, managing spam, and ensuring a respectful environment.
• Collected feedback, shared updates, and ran campaigns that led to measurable actions such as increased sign-ups and user satisfaction.
Freelance Virtual Assistant|Social media Manager.
Self-Employed | Remote | Jan 2022 – July 2023
• Provided virtual administrative support for 3+ international clients, including inbox management, meeting scheduling, and calendar organization.
• Created weekly social media content for Instagram and LinkedIn, leading to a 35% increase in engagement.
• Designed branded graphics using Canva and managed scheduling via Buffer and Later.
• Handled basic bookkeeping and client invoicing using Wave.
• Conducted market research and competitor analysis to support product and social media strategies.
• Delivered customer support services via email and live chat platforms (Zendesk).
Social Media Assistant (Part-Time)
BellaGlow Beauty Hub | Remote | Mar 2021 – Dec 2021
• Developed and managed monthly content calendars for Instagram and Facebook.
• Created engaging captions, scheduled posts, and handled daily engagement activities.
• Monitored social media analytics and delivered monthly performance reports.
• Organically grew Instagram following from 2,000 to 5,500 followers within six months.
Administrative Assistant (VA Intern)
The Work Hub | Remote | Jun 2020 – Feb 2021
• Provided calendar management and email support to team leads.
• Scheduled Zoom meetings and prepared detailed meeting notes.
• Assisted with social media research and idea development.
• Supported blog formatting and content uploading on WordPress.
Education
Bachelor Degree in Communication, Brigham Young University Utah Idaho USA(Online) July-.
Diploma in Business Administration
Yaba College of Technology, Lagos — 2016
Certifications
• Certificate in Virtual Assistance/Customer Support – Digital Witch Community Support
• Client Servicing and Retention – Udemy
• Advanced Social Media marketing –Udemy
• Introduction to social media management –Google Coursera.
Projects
Instagram Strategy Revamp – Lifestyle Brand
• Audited account, redesigned highlight covers, optimized bio, and created Reels and carousel templates.
• Achieved a 42% increase in profile visits within 30 days.
Email Management SOP for CEO
• Developed a streamlined Gmail and Calendly management SOP.
• Reduced missed appointments and email clutter by 80%.
Tools and Technologies
Canva Pro, Buffer, Hootsuite, Later, Trello, Asana, ClickUp, Zoom, Google Meet, Calendly, Notion, Slack, Microsoft 365, ChatGPT, Grammarly, Meta Business Suite, CapCut, Mailchimp
