Iaroslava

IAROSLAVA KOVALENKO Open to hearing from FMCG, E-Com, FinTec and Banking about Generalist Marketing, Product management, Digital Marketing and Brand Marketing positions. Available to start in 2 weeks. Poland 📞- |-| LinkedIn PROFESSIONAL SUMMARY Experienced Marketing and Communications Leader in B2B and B2C sectors, specializing in Digital Marketing Strategy, Brand Positioning, and Customer Engagement. Proven track record in driving brand growth, enhancing customer satisfaction (20% increase in NPS), and achieving a 25% improvement in brand perception. Adept at managing marketing budgets to maximize ROI and leading cross-functional teams to deliver high-impact campaigns. Skilled in market trend analysis, KPI-driven decision-making, and adapting global strategies for regional success SKILLS • • • • • • • • • Digital Marketing Channels: SEO, SEM, Social Media, Email Marketing Campaign Performance & ROI Optimization B2B and B2C Marketing Strategy Customer Insights & Analytics Cross-functional Collaboration Product Development Support Corporate Communications & Brand Management Budget Management Google Analytics, Google Ads, A/B Testing ADDITIONAL SKILLS • • Languages: Ukrainian (C2), English (C1), Russian (C1), Polish (A2) Courses: Google Ads, Coursera, Project management, ITEA PROFESSIONAL EXPERIENCE 2022 – now • • • • • NovaPost, Myasna Gildia, Vitagro, KSE - projects Consultant / Strategist Developed and executed B2B and B2C marketing strategies that align with long-term business objectives, enhancing brand positioning and customer engagement Led social media campaigns and advanced digital initiatives across key platforms, increasing brand awareness by 20% among target segments Directed marketing budget allocation, applying real-time analytics to optimize resource usage and improve campaign ROI by 30% Planned and managed high-visibility regional fairs and promotional events to boost product awareness, achieving a 25% increase in attendance and engagement Advised on Corporate Identity (CI) alignment, ensuring consistent brand messaging across digital channels and in-person events 2014 – 2022 BNP PARIBAS • • • Poland Ukraine/France Marketing Lead Spearheaded integrated marketing campaigns across digital and retail channels, leading to a 25% rise in brand perception and a 20% growth in customer loyalty Successfully acquired 30,000 new clients through digital channels within 7 months, achieving a 1.5% CTR (market average: 1%) and a 22% conversion rate, surpassing the 10% target Managed a high-performing cross-functional team and adapted global marketing strategies to meet local market needs, boosting in-store customer engagement 1 •- Drove strategic alignment of marketing budgets, maximizing ROI by 15% through data-driven resource allocation and performance tracking. SWEDBANK Ukraine/Sweden Marketing & Communication Lead • • • Directed 360-degree marketing initiatives, optimizing the consumer journey and aligning local marketing efforts with global objectives Implemented retail engagement strategies that improved brand positioning by 30% and increased customer engagement by 25% Developed targeted marketing campaigns to support product launches, achieving significant market share gains within 6 months 2007 – 2010 ING • • •- Ukraine/Netherlands Lead, Marketing Reported directly to the local CEO & Group Marketing Head, managing a €5M annual marketing budget and launching ING’s retail division, positioning it among the top 5 in Ukraine. Drove marketing, PR, and brand governance initiatives that earned recognition for "Best SelfService Centre Implementation." Strategically managed corporate communications during the company’s market exit, maintaining brand integrity and stakeholder trust. SKANDINAVISKA ENSKILDA BANKEN (SEB) Ukraine/Sweden Lead, Brand & Communication • • Strengthened brand visibility and awareness through multi-channel media strategies, including social media and traditional PR, resulting in a 20% boost in brand recall Oversaw the creation of high-impact content for external and internal channels, aligning all communications with global standards 2005 – 2007 COCA-COLA Ukraine/US Marketing Manager • • Executed strategic marketing plans for flavored carbonated drinks and sports beverages, driving a 15% increase in sales volume and capturing 7% market growth Redesigned the Schweppes retail strategy, achieving a 30% increase in sales and successfully launching the sports drink category in Ukraine. 2000 – 2005 IMPERIAL TOBACCO Ukraine/UK/Germany Group Marketing Manager • • Developed brand-focused marketing strategies that increased market share by 3% annually, managing key distributor relationships and executing supply chain processes Established and optimized pricing policies, achieving strategic alignment with market conditions and business goals 1998 – 2000 BRITISH AMERICAN TOBACCO Ukraine/Germany Brand Manager, Premium Portfolio • • Managed premium brand portfolios, implementing through-the-line campaigns that contributed to a 2% growth in the premium market Supervised an annual budget of €1M, leading agency collaborations for effective execution of brand initiatives EDUCATION Chartered Institute of Marketing Berkshire, United Kingdom Strategic Marketing • Master of Arts (MA), B International Management Institute Geneva, Switzerland International business • Master of Business Administration (MBA), A National Pedagogical Dragomanov University Kiev, Ukraine Mathematics & Computer Science, • Master of Arts (MA), B I agree to the processing of personal data provided in this document for realising the recruitment process pursuant to the Personal Data Protection Act of 10 May 2018 (Journal of Laws 2018, item 1000) and in agreement with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation). 2