Iaroslava

I’m a freelance marketing strategist with 15+ years of experience helping brands grow, connect with their audiences, and get real business results through smart, data-driven marketing. I work remotely with B2B and B2C companies in fintech, FMCG, e-commerce, and tech, providing hands-on support with digital marketing, brand positioning, and campaign strategy.

I’ve led marketing efforts for major brands like BNP Paribas, Coca-Cola, Swedbank, and ING, and now I offer the same level of strategic thinking and execution to growing companies and startups. My work is focused on practical outcomes: driving brand visibility, boosting customer loyalty, improving ROI, and making sure every campaign delivers real value.

Here’s what I can help you with remotely:

• Building or refining your digital marketing strategy
• Running performance-driven campaigns across paid and organic channels (Google Ads, SEO, email, social)
• Defining or updating your brand messaging and positioning
• Planning product or service launches
• Setting up clear KPIs, tracking tools, and dashboards
• Managing marketing budgets for maximum impact
• Supporting internal marketing teams or acting as your remote marketing lead

I’ve helped brands improve their Net Promoter Score (NPS) by 20%, grow brand perception by 25%, and increase campaign ROI by 30%. I also led a digital acquisition campaign that brought in 30,000+ new clients in under a year, with conversion rates well above market benchmarks.

Clients appreciate that I’m both strategic and hands-on. I can design a campaign, manage the execution, and analyze the performance — and I’m used to working with remote teams across time zones. I’m fluent in English, Ukrainian, and Russian, and have lived and worked across Europe (Poland, Ukraine, France, Sweden, Switzerland).

If you’re looking for a reliable remote marketing partner — someone who brings both big-picture thinking and daily execution support — I’d love to talk. Whether you need a few hours of expert advice or help leading a full campaign, I’m flexible and easy to work with.

Let’s grow your brand — together and remotely.