Ian Thornton Pelati

Curriculum Vitae Ian Pelati Personal Details       Full Name: Ian Pelati Location: Lichtenburg, North West, South Africa LinkedIn: https://www.linkedin.com/in/ianpelati/ Nationality: South African Languages: English, Afrikaans Driver’s License: Code EB Professional Summary Detail-oriented and adaptable professional with over 15 years of diverse experience in administration, hospitality management, and content coordination. Proven track record in streamlining business operations, managing schedules and communications, and supporting teams to run efficiently. Skilled in Microsoft Office, digital systems, customer service, and financial reporting. Adept at handling multiple administrative tasks, including data entry, inventory tracking, and event coordination. Brings strong communication skills, organisational finesse, and a calm, proactive approach to every work environment. Key Highlights: Administrative & content production experience at Gay SA Radio, including scheduling, financial reporting, and logistics coordination. Hands-on management of daily operations, inventory, and customer service as Owner of a Spaza/Tuck Shop. Leadership roles in hospitality (City Lodge & Road Lodge), involving front desk administration, staff scheduling, guest liaison, and process optimisation. Proficient in Microsoft Office Suite, hospitality management systems, and CRM tools. Bilingual (English & Afrikaans), with a valid Code EB driver’s licence. Core Strengths & Skills         Strategic Sales & Marketing Content Development & Editing Hospitality & Customer Experience Team Leadership & Development Business Administration & Accounting Stock Control & Financial Oversight Digital & Social Media Marketing Event Coordination & Planning Education & Certifications Allenby Campus, South Africa Rooms Division Management Certification (2000 - 2001) o Specialization: Hospitality operations, business law, digital systems Hospitality Operations Certificate (1999 - 2000) Sir Pierre Van Ryneveld High School  Matric Exemption (1997) Additional Training & Certifications   Certification in Digital Marketing (Institution - Year) Customer Service Excellence Training Professional Experience Pelati Holistic Academy and Coaching | Founder / Sales & Marketing Director Jun 2023 - current    Designed and implemented digital marketing campaigns, increasing customer engagement by 30%. Developed compelling content for social media and promotional materials, leading to a stronger brand presence. Managed business operations, finances, and client relations to drive consistent revenue growth.   Website design and maintenance SEO maintenance Let’s Go Big Tunes Events | Sales & Marketing Director Sep 2019 - Jun 2023    Designed and implemented digital marketing campaigns, increasing customer engagement by 30%. Developed compelling content for social media and promotional materials, leading to a stronger brand presence. Managed business operations, finances, and client relations to drive consistent revenue growth. Spaza/Tuck Shop | Owner & Manager Jan 2018 - Sep 2019   Independently managed daily business operations, sales strategies, and inventory. Introduced cost-cutting measures that improved profit margins by 15%. Gay SA Radio | Administrative & Content Producer Jan 2017 - Dec 2017    Produced and hosted engaging radio content tailored to a niche audience. Researched industry trends, wrote scripts, and conducted high-profile interviews. Coordinated logistics and managed financial reporting. City Lodge Durban | Assistant Manager Aug 2013 - Apr 2014   Implemented sales and marketing strategies that resulted in increased bookings and improved customer satisfaction. Led staff training initiatives to enhance service delivery. Road Lodge Durban | Assistant Manager Aug 2012 - Aug 2013   Directed hospitality operations, optimizing customer service processes. Developed new promotional offers, leading to a boost in revenue. Previous Roles (2001 - 2011)   Progressed through roles in hospitality management, from receptionist to assistant manager. Gained expertise in guest relations, sales, and operations management. Achievements & Community Involvement    Show of the Year 2017 - Gay SA Radio (Back to the 80s) Successfully raised funds for Gay SA Radio Thando charity initiative. Recognized for implementing innovative hospitality strategies that enhanced customer retention. Technical Proficiency     Microsoft Office Suite (Excel, Word, PowerPoint) CRM & Hospitality Management Software Social Media Marketing Tools Basic Graphic Design (Canva, Photoshop) References Available upon request. Certificates and diplomas available upon request.