Hutton Moffitt

I am a Salesforce Certified Administrator, Marketing Cloud Email Specialist, and Business Analyst, and I specialize in designing and building systems that solve complex business challenges. My expertise is centered on translating strategic needs into practical, high-impact solutions. I have hands-on experience architecting custom applications from scratch, mastering process automation with intricate Salesforce Flows, and building sophisticated, data-driven forecasting and reporting systems.

My technical acumen is powerfully informed by my 20-year career in enterprise sales leadership, which included three years at Salesforce. This background provides me with an expert understanding of the entire B2B sales lifecycle and gives me a unique perspective on the challenges that technology is meant to solve. I don’t just build systems; I build with the explicit purpose of driving sales efficiency, increasing user adoption, and maximizing ROI.

My business-centric approach to system design is proven by its results. I have architected comprehensive solutions, like a Field Service Lightning implementation that secured $1.37M in new ARR, and implemented a Salesforce-built qualification process that more than doubled a team's enterprise close rate from 19% to 45%.

Ultimately, I am a business-minded technologist. I possess a holistic view that allows me to understand not just how to configure a system, but why specific design choices drive revenue and streamline operations. My core value lies in my ability to translate complex business needs into elegant, automated, and data-driven solutions that deliver a clear and significant return on investment.