Hilary Strath

HILARY STRATH A vibrant, results-oriented marketing and communications specialist Work History 2015 Present Develop media strategy and programs including PR activations, inmarket events and FAM trips. Leverage partnerships to deliver highcaliber media results for multiple stakeholders, enhance the corporate and executive brand through media attention and foster editorial in bestin-class publications to build consumer interest and consideration. Provide insight and content for internal communications that aligns with brand culture.  Vancouver, BC  -- Highlights: Managed a 7 day top tier media FAM trip for 25 journalists including various excursions across Western Canada and USA exceeding target reach with over 40 stories. Worked with external PR agency to secure corporate focused coverage in leading publications including Canadian Business, BC Business and CKNW to introduce the new president. Developed internal communications strategy for new intranet roll-out, including surveying executive team and select team members for feedback, creating a year-long communications plan and working hand-in-hand with HR to execute corporate culture. Skills Media Relations Securing coverage in top-tier publications through relevant pitches, perseverance and building relationships with key journalists, editors and outlets. Corporate Communications 2013 - 2015 Build corporate and executive profile through traditional and social media initiatives; conduct media training and interview prep with CEOs. Senior Account Executive, Account Executive EDELMAN Deliver results on a variety of media relations campaigns from drafting written materials to securing coverage to media training; plan integrated campaigns involving social media, paid promotions and consumer/audience engagement techniques; and develop advertising materials including TV and print ads. Work and manage teams made of up internal employees, vendors and clients to ensure programs are successful, timely and within budget. Content Marketing Draft copy, manage designers and craft compelling, memorable and useful content for blogs, social media, websites, advertorials and internal communication pieces. Highlights: Provided written materials and nationwide media relations for the launch of various TV series, leading to top viewership during the premieres and securing stories in top media of record in Canada Promoted Edelman Trust, a proprietary study, externally in the Vancouver media market; aided in international preparation of team for event at the World Economic Forum. Interests Sport: Avid field hockey player, worked in broadcasting for the 2010 Vancouver Olympics. Travel: From London to Montreal to San Juan Del Sur, slowly exploring the world. Volunteering: Young Women in Business (non-profit) corporate relations coordinator, Breast Cancer Awareness Month general volunteer. Communications Specialist ROCKY MOUNTAINEER 2011 - 2013 Account Manager, Account Coordinator, Community Manager THINKBOX NATIONAL MARKETING Define strategy for and develop, execute, and manage comprehensive marketing plans including event planning and staffing, collateral creation, key messaging, social media and measurement. Highlights: Create the voice and messaging of media with the client to ensure the highest engagement from the target audience and constantly invigorate content, including implementing contests. Execute nationwide sampling campaigns for large brands, including budget, hiring and reporting. Awards Education IABC Bronze Quill Award, Media Relations Excellence, 2015 for client Knowledge Network, E.R. TV series. 2010 - 2011 Masters of Management UBC (including intensive M.B.A. exchange at the University of Cologne, Germany) 2005 - 2009 Bachelor of Science UBC (including year-long exchange at University of Nottingham, UK)