Bengaluru, IN-KA, 560043▪-
Hemal Panchamia
- LinkedIn
Marketing Management Executive
Accomplished executive with solid experience in marketing, brand building, strategic planning, consumer understanding
and customer validation.
Passionate leader with expertise in identifying and securing business opportunities, managing organic and paid search, and
building long-term professional relationships with customers. Solid history of success in developing and implementing innovative
brand, multi-channel communications, and marketing strategies in line with business goals. Adept at developing user
experiences, increasing brand awareness and online reputation, creating innovative and high-quality SEO-optimised marketing
content on digital platforms, and performing trend, market, and competitor analysis. Proven track record of developing iconic
consumer-facing D2C brands and driving scalability, profitability, and revenue growth in challenging and competitive business
channels. Decisive decision-maker with
visions/goals.
strong acumen in training, mentoring, and leading teams to achieve shared
Areas of Expertise
♦
Brand Marketing & Positioning
♦ Marketing Communication & Advertising
♦ Customer Relationship Building
♦ Go-To-Marketing (GTM) Strategy
♦ Corporate Strategy Development
♦
Revenue & Profit Growth
♦ Product Management & Launch
♦ Market Research & Trend Analysis
♦ Channel & Portfolio Management
♦ Digital Marketing & Media Management
♦
Campaign Planning & Execution
♦ Lead Generation & Conversion
♦ Team Development & Leadership
♦ E-Commerce Operations
♦ Agency management
Professional Experience
Black Salt Accessories Pvt. Ltd., Bangalore, India
Co-Founder and CEO
April’16 – Mar’22
Conducted market research for men’s accessories and launched a premium D2C brand called Quick Brown Fox. Devised and
implemented go-to market strategy to build brand and secure new opportunities. Managed the entire sourcing and supply chain
process by identifying and liaising with potential manufacturing partners.
♦
Launched the brand in 70 high end retail stores like Apple Premium Resellers, William Penn etc across 12 large cities, 6
e-commerce portals and brand-owned websites.
♦
Spearheaded marketing for the brand to create customer outreach and manager customer experience. Built a profitable
brand in a pure organic manner with zero marketing spends and an average ticket size of INR 6300/-.
Titan Company Limited
Marketing Head - Fastrack
Jan’14 – Mar’16
Played an instrumental role in establishing the brand as India’s largest youth fashion accessories brand. Delivered strategic
leadership and training to a team of product managers, communications managers, visual merchandisers, and agency partners
to boost knowledge and performance. Administered brand channel management across brand stores, e-commerce and multi
brand outlets.
♦
Instrumental in spearheading the scaling of the brand from $6.5M to $140M.
♦
Planned and led successful execution of several award-winning campaigns:
♦
https://www.youtube.com/watch?v=fmk9D53G6F8
♦
https://www.youtube.com/watch?v=-qELfR1MsFE
♦
https://www.youtube.com/watch?v=dBkY-vW5X6Y
Multiple Roles, Fastrack
July’04 – Dec’14
Fastrack was a watch only brand till 2004 with an annual turnover of INR 30 cr since its creation in 1997-98. The brand was created
to fill the gap that was created post the breakdown of merger between Titan and Timex to cater to the youth market. With
stagnating growth and lack of clear product/price proposition, I was brought on board to lead the following new initiatives:
1
•
Reposition the brand as an accessories brand and not just a watch brand. Launched and managed 2 new categories
(sunglasses/helmets) as part of the core marketing team. Fastrack sunglasses achieved a turnover of INR 100 cr in a span
of 5 years and became the largest eye wear brand.
♦
Creating an alternate revenue channel for the brand with the launch of an exclusive brand store format. Launched 150
exclusive brand stores and kiosks across the country within 3 years contributing to 25% of the overall turnover of the
brand.
♦
Leading the early adoption of social media and digital marketing strategy for the brand. Led a team of digital
marketeers and agencies to help garner 10 million followers on Facebook by 2013.
Consulting Exposure
Fractional CMO/ Independent Consultant
Aug’16 – Present
Worked with several start-ups and corporates on a project basis.
Clean Fanatics
May’22 –Oct’22
Built business and marketing propositions to strengthen the brand.
♦
Led key functions related to digital acquisition and retention, and customer insights, in addition to brand marketing and
social media management.
Industree Foundation
Aug’20 – May’22
Created a global consumption e-commerce platform called Flourish, funded by Bank of America. Set up a team, trained them
and directed them for merchandising, marketing, design, and operations management.
♦
Attained monthly turnover of $20k in a 12-month period.
VM Derma Pvt. Ltd.
June’21 – May’22
Strategised go-to market initiatives for a personal care brand for kids and teenagers (Tikitoro). Played an instrumental role in
creating and launching the brand through best packaging elements, effective website, and social media content.
♦
Led customer acquisition strategy from 0 to 3000 orders per month within a span of 6 months.
Micelio Group
Feb’21 – Oct’21
Built and maintained unique brand proposition while serving as an advisor. Implemented overall marketing strategy to establish
brand identity for subsidiaries.
♦
Contributed to the development of brand identity for four subsidiary companies and crafted overall marketing
strategy for group
Wooplr
Aug’16 – July’17
Liaised with the stakeholders to define future roadmap of brand strategy. Coordinated with other departments to guide a unified
approach to customer service, distribution etc. that meets market demands.
Education
Master of Business Administration (MBA) in (Marketing)
Narsee Monjee Institute of Management Studies
Bachelor of Science (BSc) in Statistics
St. Xavier’s College, Mumbai
Personal Details
Languages Known: English, Hindi, Gujarati
Date of Birth: 09/03/1979
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