Hemal Panchamia

For over 10 years as a Fractional CMO, I have helped launch several D2C brands and new-age start-ups. Combining principles of behavioural science and ever-evolving marketing fundamentals, I help entrepreneurs create sustainable businesses.

My passion for building brands took a formative shape while crafting and scaling India’s largest youth fashion accessories brand, Fastrack. Over a decade with the Fastrack brand, I helped create powerful stories, established deep connections with consumers and take the brand to its iconic status.

Post that, a serendipitous interaction with a social commerce start-up led me into the world of consulting. Since then, I have helped launch and refine brands across fashion, lifestyle, personal care, health & nutrition, e-commerce, clean mobility and several other sectors.