HEma Guntapalli
San Ramon, CA 94583 | --| https://linkedin.com/in/hema-guntapalli-5601b52/
SUMMARY
Result-oriented analytics professional with expertise in data & web analytics, KPI tracking, A/B testing, performance analysis and campaign optimization. Gifted communicator and decisive planner with excellent project, time, and strategy management skills. Experience in using rigorous analytical techniques to extract and interpret complex data elements in a refined manner to communicate and influence leaders across the board.
Skills
WORK EXPERIENCE
SR. Digital Marketing Specialist/Data Analyst – IBM
Oct ‘2018 – Present
Monitor and evaluate website analytics to identify trends and opportunities for improvement.
Analyze website data such as traffic, interactions, conversions, and goals to find areas of improvement.
Measure and evaluate brand digital performance to present weekly findings to various teams in clean, crisp dashboards that provide timely and actionable information.
Collect and analyze Web metrics such as visits, time on site and page views per visit to optimize campaigns/website.
Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments.
Create strategic Tableau dashboards, reports and provide insights to technical and non-technical audiences to help understand and visualize data in a very efficient and user-friendly manner.
Use Google Analytics to get the required data, analyze and provide actionable insights.
Partnered with cross-functional teams in A/B performance testing to provide insights and data-driven recommendations to improve user experience.
Write advanced SQL queries to effectively process, cleanse, and combine data sources in unique and useful ways, often resulting in curated datasets that are easily used by the broader team. Conducted basic SQL querying techniques sessions for other team members.
Digital Strategist – IBM June 2015 – Sept 2018
Web Audit & Asset Specialist – IBM April 2013 – May 2015
IMT & Campaign Reporting Lead – IBM Aug 2008 – March 2013
Outbound Marketing Manager: Americas - Telelogic
April 2003 – July 2008
Worked as the inside sales representative creating & building leads from cold calls/ e-mails and prospecting clients for cross/up sell.
Identifying potential customers and prospective customers.
Cold calls to new companies, identifying key contacts within the company and lead qualifying prospects.
Discussions with Clients/prospects with regards to understanding their pain areas and addressing them with appropriate solutions.
Generating viable business leads, turning them over to the sales team for closing.
Drawing up call scripts, draft e-mails to be sent, monitoring the progress of team members, and directing them towards viable leads.
Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Customer Service Representative – Khoday's Contact Center
April 2002 – March 2003
Exhibited high energy and professionalism when dealing with clients and staff.
Responded to customer requests, offering excellent support and tailored recommendations to address needs.
Investigated and resolved customer inquiries and complaints quickly.
Software Programmer – Setrend Solutions
August 2000 – November 2001
Working on a project starting from understanding requirements, designing of the model, testing and implementation of code.
Built databases and table structures for web applications.
Education & Certifications
Bachelor of Engineering - Oct 1995 – June 1999: Dr. Ambedkar Institute of Technology, Bangalore, India
Course Work: Industrial Engineering & Management
Secured Gold Medal (9th Rank) in Bangalore University
Salesforce Certified Associate
IBM certified Google Analytics Practitioner