HELLEN MUKAMI
--LinkedIn
Executive Summary
Dynamic and results-driven Sales and Business Development Professional with over 5 years of experience in managing
sales, launching new product lines, and driving market expansion across Kenya and East Africa. Currently spearheading
the growth of Dahua Technology’s New Business Product Line, overseeing product market penetration and growth.
Proven success in strategic distributor onboarding, having expanded the partner base to 30 major players and achieved
$1.4 million in sales in 2024. Adept at building and nurturing high-impact partnerships, negotiating contracts, and
executing go-to-market strategies that align with organizational goals. Strong communicator and cross-functional
collaborator with a track record of meeting and exceeding aggressive sales targets. Projected to generate $2.5 million
in sales in 2025, demonstrating sustained growth and commercial leadership in a competitive market. Passionate about
contributing to company revenue goals and exceeding expectations in a dynamic business environment.
Education
Bachelors of Entrepreneurship | 2021
Jomo Kenyatta University of Agriculture and Technology
Awards
Awarded Best Sales in New Product Line. Recognized for outstanding performance in Dahua Africa, achieving the
highest sales in the New Product Line (Memory Department) for 2024-H1, significantly exceeding targets and driving
market penetration.
Honored with Client Breakthrough Award. Honored by Dahua Technology for pioneering the development of a
new product line, onboarding key distributors and high-value clients, contributing to the company's strategic expansion
and revenue growth.
Professional Experience
Distribution Sales Manager
Dahua Technology Kenya Limited | 06/2023 – present
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Job Description
Manage and lead the growth of Dahua’s New Business Line, covering LED & LCD Displays, Monitors,
Smart Interactive Whiteboards, WiFi Cameras, Dahua Memory Products, Network Switches, Access Control
Systems, and Fire Alarm Solutions.
Pitch and onboard new distributors and partners for the New Product Line to help grow the line, push sales
and increase company revenue.
Manage Sell In and Sell Out excel templates of all company data for distributors and resellers in Kenya, and
analyze the data for the company to determine office and distributors’ performance and key areas of
improvement.
Prepare orders for the distributors, track their target performance, financial performance, and follow up on
payments from them.
Achievements
On track to exceed projections with a $2.5 million sales target for 2025, driven by strategic partnerships and
focused sales execution.
Onboarded two new distributors in 2025 for LEDs and Fire Alarm, with estimate purchases of $1 million,
growing our New Product Line distributors base to three distributors and expanding our network to
approximately 30 major partners across the region, and over 100 resellers in Kenya.
Achieved $1.4 million in Sell In 2024, from $700,000 in 2023 for the New Product Line, successfully
exceeding annual sales targets.
Achieved $1.1 million in Sell Out in 2024, from $455,000 in 2023, which helped to ensure steady purchases
from the distributors.
Sales Management Specialist
Dahua Technology Kenya Limited | 06/2022 – 06/2023
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Job Description
Assisted the Regional Head of Distribution in aligning sales objectives across departments, improving
distributor relations.
Prepared orders for the resellers from distributors, tracked their target performance, financial performance,
and followed up on orders.
Managed cross-functional teams to ensure seamless product launches and marketing campaigns.
Managed Sell Out excel templates of all company data for distributors and resellers in Kenya, and analyzed
the data for the company to determine office and distributors’ performance and key areas of improvement.
Achievements
Led new market expansion efforts, driving 15% sales growth in underpenetrated regions.
Directed sales forecasting and budgeting, optimizing profitability by 10%.
Strengthened distributor engagement, improving customer retention to 95% through feedback programs.
Managed cross-functional teams to ensure seamless product launches and marketing campaigns.
Analyzed market trends and pricing strategies, leading to targeted sales approaches that drove a 25% increase
in revenue.
Oversaw promotional campaigns that boosted new customer acquisition by 40% and increased brand
awareness.
General Manager & Project Coordinator
Hamlet Network Solutions Limited | 12/2021 – 05/2022
Job Description
Managed and coordinated the construction and maintenance of telecommunication tower sites for the company
in Kenya.
Acted as the communication liaison for clients, suppliers, and stakeholders, maintaining strong partnerships
through clear and consistent communication.
Led project planning and execution, coordinating cross-functional teams to achieve milestones on time and
within scope.
Resolved internal and community disputes, in the areas of tower construction, negotiating with the community
of roads development.
Implemented quality assurance protocols, to reduce safety incidents and ensuring adherence to safety
regulations.
Achievements
Spearheaded the construction of over 20 telecommunication tower sites, and maintenance of over 35 old sites,
increasing company revenue by 25%
through strategic project execution
Managed site budgets totaling Ksh7,000,000, reducing expenses by Ksh1,000,000 to improve profitability
and resource allocation.
Achieved a 98% on-time project completion rate through effective project timelines, budgets, and resource
allocation plans.
Core Skills & Competencies
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Sales Strategy & Execution
Delivered strong sales outcomes, generating $700,000 in New Business Line revenue in 2023, $1.4M in in
2024, with a projected $2.5M for 2025, driving Dahua’s growth in the Kenyan market.
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Partners & Distributors Management
Onboarded two new distributors in 2025 for LEDs and Fire Alarm, with estimate purchases of $1 million,
growing our New Product Line distributors base to three distributors and expanding our network to
approximately 30 major partners across the region, and over 100 resellers in Kenya.
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Business Development & Market Expansion
Secured high-value partnerships with key resellers and integrators in Kenya, aligning business growth with
customer and market needs. Drove expansion strategies to establish Dahua’s New Product Line as a key
offering in the Kenyan market.
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Regional Support & Collaboration
Provide strategic support to the Uganda region, including guidance on pricing templates, order creation
processes, and onboarding of new distributors for New Business Line products.
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Negotiation & Deal Closing
Led successful negotiations that resulted in significant deals with distributors and partners, directly
contributing to revenue targets.
Others
Business Manager
Hephine Designers and Suppliers Limited | 08/2019 – 08/2020
Attaché, Assistant Account
Magari Africa Limited | 07/2019 – 08/2019
Sales Administrator
Imobi Technology Labs Limited | 07/2018 – 02/2019
