Helen Ong

ONG YA TING, HELEN Singaporean -- PERSONAL SUMMARY - Results-driven marketing professional with 3+ years of proven success in digital marketing, brand management, and cross-platform campaign execution. Strong track record in increasing customer engagement, driving e-commerce performance, and managing multi-channel marketing strategies. Adaptable team leader with a passion for innovative storytelling, data-led strategy, and building impactful customer experiences. WORK EXPERIENCES Great Eastern – Feb 2025 to Present (Financial Consultant) - Advised clients on comprehensive financial planning, including investment portfolios, risk management, and insurance solutions. Built & maintained client relationships, leading to a growing portfolio through referrals & upselling. Conducted needs-based financial analyses to tailor wealth accumulation strategies. Collaborated with legal & tax teams to deliver holistic advisory services. Giordano Originals – Oct 2023 to Dec 2024 (Senior Marketing Executive) - Developed & led brand marketing strategies across Giordano & Giordano Ladies, resulting in a +84.4% increase in account reach & +55.4% rise in engagement. Grew TikTok followers from 97 to 2,620 in under 7 months through data-driven video content planning. Directed end-to-end campaign management, including content production, media planning & KPI tracking. Managed cross-functional collaboration between e-commerce, design & visual merchandising teams. Secured & executed co-branded partnerships with Scentbysix, Arfum, Cotti Coffee, Old Cheng Kee & other high-visibility collaborators. Led customer retention campaigns post-membership system upgrade, improving loyalty metrics. Oversaw & optimized marketing budgets, ensuring ROI-driven execution across multiple channels. Giordano Ladies – Jul 2022 to Oct 2023 (Brand Executive) - Spearheaded full marketing cycle for Giordano’s premium line, including budget management, event planning & digital content strategy. Led successful execution of Fall/Winter 2022 Trunk Show, achieving high customer satisfaction, influencer coverage & sales uplift. Oversaw e-commerce campaigns and product listings across marketplaces, optimizing visuals & promotions for online conversions. Managed brand P&L, implemented sales forecasts & aligned retail KPIs across outlets. Increased VIP membership base & privileges through targeted CRM initiatives. Collaborated with sourcing and shipping teams for buying & inventory planning aligned with regional launches. DBS Bank – Oct 2021 to Apr 2022 (Trainee) - Supported digital transformation initiatives across departments, working closely with the Group Transformation Head. Analysed customer journey data to identify service pain points and recommend improvements. Revamped marketing strategy and internal collateral, including new pitch decks and newsletters. Provided client servicing support and assisted with administrative tasks like invoicing and documentation. Now Comms Asia Singapore – Dec 2020 to Mar 2021 (Marketing Intern) - Managed social media accounts & wrote content for BrownCow, a Now Comms subsidiary. Participated in B2B marketing proposals, presentations & creative brainstorms. Coordinated event logistics & assisted in campaign development from ideation to reporting. Produced & edited marketing materials, boosting internal communications & external visibility. Bank of China – Feb 2018 to Apr 2018 (Administrator – Temp Job) - Supported data administration and internal monitoring processes. ACADEMIC HISTORY National University of Singapore (NUS) – Digital Marketing (2024 – 2025) RMIT University (SIM) – Bachelor’s Degree in Business Marketing (2018 – 2021) TaF.tc Fashion School – Advanced Certificate in Fashion Technology (2022) Yishun Junior College (2016 – 2017) SKILLS Marketing Expertise: - Strategic Marketing & Brand Positioning, Digital Marketing Campaigns, Social Media Marketing (Instagram, TikTok, Facebook), Influencer & Partnership Marketing, Event Planning & Execution, CRM & Customer Loyalty Programs, Ecommerce Management & Marketplace Strategy, Retail Marketing & Visual Merchandising, Content Creation & Copywriting Technical Tools: - Adobe Illustrator & Photoshop, Canva, iMovie, Pixlr, Animaker (basic editing), Microsoft Office Suite (Excel, Word, PowerPoint), Google Workspace (Docs, Slides, Sheets), Meta Ads Manager (Facebook & Instagram Ads), Basic Power BI & Data Analytics Tools, E-commerce Platforms Core Competencies: - Leadership & Team Collaboration, Creative Problem Solving, Project Management, Budget Planning & ROI Analysis, Analytical Thinking, Strong Communication & Presentation Skills, Multitasking in Fast-paced Environments LANGUAGES English – Proficient in both written & verbal Mandarin – Proficient in both written & verbal Cantonese – Proficient in both written & verbal Hokkien – Average in verbal