Helen Ong

I’m a results-driven marketing and brand strategist with a diverse background across fashion, retail, and financial services. I specialize in marketing and strategic branding, with a strong focus on social media content creation and brand storytelling. My passion lies in building campaigns that not only resonate with audiences but also drive measurable impact. At Giordano, I led creative strategies that boosted digital reach by over 80%, scaled our TikTok following by more than 2,500%, and launched co-branded partnerships that elevated brand visibility. My experience at DBS Bank exposed me to digital transformation and data-driven marketing, while my role as a Financial Consultant sharpened my understanding of consumer psychology and sales engagement. I value authenticity, insight-led creativity, and cross-functional collaboration—and I thrive on helping brands grow with purpose, clarity, and cultural relevance.