HEATHER ROBINETTE
Revenue Operations Leader
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linkedin.com/in/heatherrobinette
Dallas, TX
REVENUE OPERATIONS LEADER SUMMARY
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Sales and marketing trained professional with 8+ years of experience (4 years in B2B SaaS seed-stage startups) focused on
developing and implementing processes, tech stacks, and reporting across an organization
Led external teams who delivered various services such as graphic design, WordPress/HubSpot design, animated videos,
content, and paid search campaigns
As the Director of Marketing, worked closely with sales and customer success teams to provide enablement content, tools, and
information to help increase effectiveness
Spend time mentoring young marketers through Kansas State University’s College of Business Executive Mentorship program and
Alpha Kappa Psi, co-ed business fraternity – currently working with 4 students
WORK EXPERIENCE
ASITE
First operations hire brought in to help develop processes, build the tech stack, and clean up
the data. Started building a team in the first three months. Help connect sales, marketing,
and customer success and create a revenue team.
REVENUE OPERATIONS MANAGER
July 2021 – Present
Key Highlights:
• Developed the BDR sales process from scratch and created dashboards to track activity
that was adopted across the organization for all sales teams which created visibility that
correlated with a 200% increase in opportunities in one region
• Instrumental in helping HubSpot go from a tool that was barely used to adoption by the
sales and marketing teams in all regions, becoming the backbone in the sales and
marketing process
CONEXLINK
Brought on as the first marketing hire and focused on building marketing from the ground
up, including cleaning up and building out the HubSpot CRM, demand generation, SEO,
blogging, and reporting. Also conducted customer persona research to further develop key
personas and create sales enablement materials. Worked with VP of Product to create
product positioning, messaging, and the go-to-market strategy for the upcoming product
launch of the new product. Promoted from Marketing Manager to Director of Marketing.
DIRECTOR OF MARKETING
September 2017 – February 2021
Key Highlights:
• Grew revenue from $420K to $1.2M (100% inbound marketing)
• Developed a strategic marketing plan including a content strategy and achieved a 20%
conversion rate average for content downloads and increased blog subscribers by 68%
in 2020
• Spearheaded the WordPress website redesign project to meet standardization and
brand positioning of the new product, and used SEO best practices to increase organic
traffic by 230% in one year
CUNNINGHAM GROUP AT RE/MAX ADVANTAGE
Relocated to Las Vegas and was hired to scale marketing for the real estate team. During this
time, built a lead funnel, restarted monthly email newsletters, consistently generated
content across various mediums, planned client events, and led the company rebranding
efforts. Also, managed client services which included helping with buyers and sellers.
Key Highlights:
• Introduced paid search with Google Ads and Facebook Ads to the marketing strategy,
which diversified lead sources, accounted for 20% of the revenue, and allowed the
company to meet growth goals with an ROI of 120% in 2016
• Leveraged social media marketing to maintain brand reputation with 4-5 star ratings
and increase followers 400% across Facebook, Instagram, Twitter, and Pinterest
MARKETING MANAGER
October 2015 – August 2017
STEELSENTRY
First marketing hire focused on analysis and making recommendations for marketing and
sales data, including website traffic, paid ad results, and sales pipeline. Also, spent time on
sales enablement and providing the sales team with additional knowledge to assist them.
MARKETING ANALYST
January 2015 – August 2015
Key Highlights:
• Led a 5-person cross-functional team through the design and development of the first
product catalog based on historical data, which included working with different
departments, overseeing the design, and meeting tight deadlines
• Provided weekly recommendations to leadership on website A/B testing based on
Google Analytics analysis, which resulted in website page changes
MATERIALS TRANSPORTATION COMPANY
SALES & MARKETING ADMINISTRATIVE COORDINATOR
July 2013 – January 2015
Hired to help the VP of Sales and Marketing increase revenue through marketing efforts.
Focused on updating the brand, which included updating sell sheets and redesigning the
product catalog and website. Additionally, supported 2 sales teams and 4 sales coordinators.
Key Highlights:
• Implemented a variety of new marketing strategies such as video marketing developed
through customer surveys and research to increase brand awareness in both markets
• Coordinated a large-scale trade show in Chicago involving logistics of equipment for
MTC and a Polish partner company, booth design and layout, traditional and online
marketing efforts, and a budget of $100,000
ORACLE
Started with a career in sales. Completed Sandler Training and gained knowledge and an
understanding of sales but realized a marketing career path made more sense.
BUSINESS DEVELOPMENT CONSULTANT
January 2013 –July 2013
Key Highlight:
• Created a training guide as part of the peer mentoring initiative to help new hires
transition into their roles
ROBINETTE MARKETING LLC
Hired by clients in various industries to help part-time with marketing, typically centered
around a HubSpot need such as cleaning up their contacts, setting up email or task
workflows, and reporting.
PART-TIME FREELANCE MARKETER
September 2019 – Present
Key Highlights:
• Developed complex multi-touch email campaign for inactive leads using HubSpot
workflow automation that resulted in 34 meetings for 3 sales reps in 30 days
• Recently contracted to help one of the largest PR and marketing firms with a HubSpot
setup for their new B2B client who was transitioning from MS Dynamics
EDUCATION
EMPORIA STATE UNIVERSITY
KANSAS STATE UNIVERSITY
Major: Marketing
Minor: Leadership Studies
Study Abroad: University of Westminster
MASTER OF BUSINESS ADMINISTRATION
August 2014 – May 2018
GPA: 4.0 / 4.0
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
August 2009 – December 2012
GPA: 3.8 / 4.0
CERTIFICATIONS
Revenue Growth Architecture School
Pavilion, July 2021
ABM Certification: Foundation and Advanced
Demandbase, July 2021
Advanced Google Analytics
Google, May 2020
TECHNOLOGY/SKILLS
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HubSpot
Salesforce
WordPress
Google Analytics
Google Ads
SEMrush
Adobe Photoshop
Adobe InDesign
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Project
Management
Data Analysis
Storytelling
Communication
Organization
Cross-Team
Collaboration
